[matowi]

I thought this was a joke at first

While the functional aspect of the new layout may turn out okay in everyday use - the new quasi-HUD-strip-thing can prove useful - I just can’t stand the design of the steering wheel and that horrid tablet

This reminds me again that current BMW design team must be composed of people who never aspired to own a car which would be an emotion-evoking object one wants to interact with through all the senses and to feel the „ultimate driving pleasure”. This current team would most likely find themselves at their best sitting in the back seat of an Uber having no clue about driving a car. Even worse, they don’t understand the emotional aspect of owning a desirable car

They’re giving us utility designed by kids for other kids, who just want to move from A to B. And the design language moves towards some bland and generic direction. When I look at this dash and console, it could just as well have any other brand etched all over it - and it wouldn’t matter. It’s totally lacking character and anything BMW-like

Sad