BMW M Bosses Reveal the Secrets Behind M's Future Electric Vehicle
Jun 24, 2024
"Our philosophy is to be neutral, linear, predictable," Häcker said. "That will open a new door for the future."
But they're trying to avoid gimmicks, like fake engine noises of the sort found in the Hyundai Ioniq 5 N — a sports EV developed with plenty of feedback from former M boss Albert Biermann. Van Meel, the current M CEO calls this "the wrong approach." He admits you need some form of feedback to help gauge your speed, particularly on the track: "If you look at your speedometer, two cars pass you by." Van Meel says that M is working on a new solution to this problem, something equally suited for racing and the road, but wouldn't provide any hints on exactly what it might be.
https://www.roadandtrack.com/news/a6...-ev-interview/
Two interviews with BMW exec's and two different directions?