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I think 2023 was the year alot of brands realized the EV sensationalism was not as big as they once once thought. Just 2 years ago alot of brands were going all in on EVs and now they are scaling down. Volvo and Volkswagen come to mind. VW forgot how to build excite g cars and now they're the worst selling brand of the VAG group besides exotics. Volvo isn't developing engines anymore and no one is interested in their EVs so they're going to fall way behind. Then they also have to keep Polestar in business which basically just sells the same cars under a different name. Unless they step it up and become a true Tesla rival I wouldn't be surprised to see Volvo out of the US market in 10 years.
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