Quote:
Originally Posted by KoenG
This car could as well be designed by one of the many new Chinese brands.
BMW had a lead over many competitors wrt many aspects, but they seem to comply to the average standard in the class and hope they can still charge the premium for it. One day they will have consumed their entire brand momentum I'am afraid and then the pendulum swings back.
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Comply to average standard? Consume brand momentum? You live in haters’ bubble.
BMW has never been this good in terms of critical acclaim, customer satisfaction, reliability and sales. So they’re not consuming their brand momentum, they’re building it now…