View Single Post
      06-06-2016, 02:59 PM   #30
SCOTT26
Major General
SCOTT26's Avatar
5555
Rep
5,824
Posts

Drives: A big F-off German Truck.
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

The problem is that many see this opportunity to use it as BMW are doing nothing when it could not be further from the truth. BMWi is an intensive investment that covers multiple areas as well as cars so in order to introduce and develop this brand we need to establish it.
BMWi is currently in its infancy. The first full products arrived on schedule and were all new from the ground up and for that the brand, the philosophy has to have an establishing period. Which is why we move to Phase 2 with the revised i3 and i8 updates and expansion.
The BMW i3 and i8 use outsourced batteries from Samsung judged to be the most state of the art battery in the industry.
BMW have a long co-operation with Samsung and further endeavours will be expected and announced at the right time.

But over this BMW have achieved great momentum during the establishment period. It has brought cost effective Carbon fibre placement in the heaviest points of a vehicle structure to the core brand.
They have developed PHEV drivetrains for the core model line. A new partnership with Toyota helped conceive Hydrogen Fuel Cells and they have brought high performance with the less is more philosophy demonstrated with the i8 with the development of Power eDrive which combined with Electric motor , a six or four cylinder can deliver supreme performance with excellent sustainability.

The i3 and i8 needed time to mature, rushing in with additional vehicles was never part of the strategy.
BMWi should remain unique and separate from electrification of a core platform which our competitors were focused on.

The iNext is to be a flagship for BMWi so it will be a futuristic Sedan for Four. Its an important vehicle because it will be introduced in time for achieving emissions targets for the whole group. It will be introduced in purely conceptual form like the i3 and i8 at Frankfurt 2017. So it begins the journey to a prestigious sustainable flagship model.

In the meantime there is the successful introduction and rapid expansion of the X5e and 330e now under iPerformance branding especially the X5 accounting for 10% of global sales. The all new BMW 5er will offer PHEV as will the new X3 bring total BMW vehicles to 7 models but they will develop with different ranges of power therefore offering customers options. And more will be on the way.
Power eDrive models will introduce PHEV High Performance to take advantage of markets that penalise performance cars something BMWs M550d models have already achieved. Power eDrive models will also be implemented in the GKL Segment for BMW in larger concepts such as the 7er,9er and X5 and X7.

The 6er is a descendent of the CS/CSi/CSL series which is a four seat Gran Tourer in the classical sense. Even the E24 continued this philosophy as did the E63 and F12. With the latest 6er answering market trends for a more practical Coupe with the Gran Coupe which to all intents and purposes outsells the Coupe and Cabrio by a huge margin. I do not foresee this market change.

The new Z5 is the first of models co-developed and pooled resources vehicle with Toyota. It will be a Roadster first followed later by a Coupe which will mirror how BMW place their X models. With the standard core SAV and sportier SAC models.
With the Roadster being Z5 and coupe being Z6.
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
Appreciate 0