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Originally Posted by InTheNightKitchen
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Originally Posted by SCOTT26
But like everybody else the gains are showing in the SUV segments.
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But what's causing this trend? |
Absolutely atrocious sales program support from BMW financial. Mark my word - BMW will lose the sales crown this year to Mercedes-Benz due to this.
Edit: I didn't read everyone's posts in this thread but it's clear that my statement is being observed by everyone already.
BMW had a loyalty incentive last month but it was only good from the 13th till the 31st. Also, loyalty means that you have to either be in a current BMW financial lease or finance or within 12 months of having completed one.
BMW also needs to come out with a conquest program, which essentially gives an incentive to a customer if they are driving a competitor brand like MB, Audi, Lexus, Maserati, Porsche, etc.
Lastly, one of the biggest things I hate is that BMW does not have a true pull-ahead payment waiver program. Benz does (called Loyalty Accelerator Program) where if you have a few payments left, it will be waived provided you get another Benz. No questions asked. With BMW, their pull ahead waiver program means the dealer has to buy the car back from the customer in order to "waive" the payments. So any car that has had an accident, has high mileage or damage on the car, the value tanks and the dealers won't buy the car back. Program is a bust.
Final note - BMW reducing their maintenance program down to 3 years / 36,000 miles is a joke. The one item that BMW truly offers for free to their customers is that other brands do not is being skimped on in an effort to maximize dollars for the manufacturer.