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My issue as a buyer is a) lack of content and high option prices and b) interiors have looked dull and boring for a good 10 years, they really need to address this.
If my wife did not need a badge (she is a lawyer so you know, appearances and all) there's no way we would go BMW. A loaded Kia is a far better buy once into SUV, they all handle like shite anyway and that's what people buy, SUV.
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