Quote:
Originally Posted by radiofrequency
Most posters here have echoed my thoughts. I've had the opportunity to sit in the boardroom when sales go south and the comments made by Kruger are eerily similar to those I have heard over the years in similar situations - enough bullshit to baffle the brains, and just enough bullshit to give the C-Suite time to figure out how to remedy a problem of their own making. My wife and I recently went car shopping, she needs a hatchback, so we looked at the 4 and 5 GT. The interior quality on the 4 GT was so shockingly bad I simply could not believe what I was seeing, the 5 GT, on the other hand looks like a pig, no matter how much lipstick you want to put onto it. She went with an A7, it is a great looking car, she loved the interior and the hatchback has great access for all of her stuff. I was recently a participant in a car show/drive for charity, and was excited to see a new M4, I took the opportunity to have a close up look. I was, once again, shocked at the cheap look and feel of the interior, plus, while the car looked pretty from about 30 feet away, once I got close up all those body creases (don't know a better word to use here) just became a jumble and did not contribute to the aesthetic of the vehicle. Styling, decontenting and the race to turbocharge everything in sight while denying us in the USA of models such as the 135i hatchback just don't seem to make any sense.
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But everybody is saying the exact same thing no matter what boardroom.
Our core sales are declining but our SUV sales are rising in North America.
That is what you are no understanding - sale on sale between the core model and the equivalent SUV shows the decrease for one segment and an increase for another. It is not just BMW but everybody else reflects this.