Quote:
Originally Posted by cc3
More confirmation strategy is wrong. Pile it high sell it cheap or at least cheaper !! BMW is in trouble unless it wakes up!
Weak product range, complacent about quality of opposition. In too many product niches. Fixated by need to sell more cars than MB - why!!! Front wheel drive a sales disaster. A few good products. M2 and i8 good examples. The once mighty 3 series is now just class average. Such a shame.
Too many examples of massive corporates falling into same traps. They start to believe their own spin and it becomes embedded in company. Will need a massive shake out of top management to stop the rot
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The front wheel drive vehicles are not a sales disaster where did you hear this nonsense from?
The 2er Active Tourer and Gran Tourer are the best selling 2er models globally.
They are also responsible for first time BMW vehicle sales.
We see rises for these vehicles every month since launch. The Active Tourer since launch in 2014 achieved its 100,000 unit goal ahead of the equivalent Mercedes-Benz B-Klasse which took two years to reach 100,000 units.
We now manufacture the Active Tourer in China where it has had equal success.
The whole point of the UKL+ is to provide profitability to MINI something which was not successful over previous MINI generations. The money was made by MINIs multiple personalisation options.
The upcoming China Sedan is projected to be a huge success with early clinics already excited and have placed orders for the new car which launches at the end of the year.
Contrary to everybody's opinion because we are not doing what everybody else is doing BMW is not in trouble.
We are in the opening stages of the full refresh of the model line, and more importantly by the time SUV models reach their global high by 2019. The full BMW X line will have been renewed,refreshed and expanded.