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Originally Posted by Kief
Aside from the true ///M series (and some of them are questionable), BMW has lost its edge, have gotten softer to appeal to more buyers. Nowadays, BMW seems more interested in being the sales king instead of sporty and exclusive like in years past.
The competition is getting better, if not already having exceeded BMW. And I'm a diehard BMW fanboy, but just bought my first non-BMW (Jag) in recent memory. Driving my F-Type R brings back that feeling of excitement/emotion I had when I bought my first E46 many moons ago. I've been very loyal, wife still has an F15 MSport w/MPPK & MPE, but I've got my eye out on an F-Pace within the next few years if the status quo continues
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I think you F Type R may be more an exception to the rule rather than indicative of what other companies are offering.