Quote:
Originally Posted by SCOTT26
Only "Enthusiasts" rate the i8 as a failure because it does not fit in their perfect world of what a BMW sports car should be. Because it should have a V8 and over 600 PS+.
The i8 is far from failure it is made it to be.
Its the future of the Sports Car, today.
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Sorry Scott but I would have to disagree. I know your job entails defending BMW's products and various brands but, you dont just throw a product in the face of consumers and always expect it to succeed.
Relatively speaking, the BMW i8 is an interesting product but not compelling enough at its price point given the sum of its parts, especially when you take into account competitor product offerings. Yes, it has advanced use of CFRP, yes its utilizes hybrid tech, yes it has suicide doors etc etc. Unfortunately the definition of today's sports car in consumer minds is a little more than that, and that is where BMW has some flaws in their product. Especially given its performance per dollar value, skinny tires, piped in sound, exhaust loudspeaker etc etc.
Now, just imagine if BMW had listened to it's customers and built an innovative sports car utilizing the positives of BMW i-brand innovations with some of today's most conventional and more convenient tech, i.e the best of BMW i innovations and the best of BMW M's performance wizardry. I would think that the product success, measurable in higher sales would be achieved better in such regard.
Just my 2 cents