Quote:
Originally Posted by gtron
I haven't seen this posted anywhere on here yet. If it hasn't been, I'm surprised. If it has, sorry for the duplicate post.
"BERLIN—BMW AG has lost the core development team of its i3 and i8 electric vehicle line to Future Mobility Corp, a Chinese startup backed by Tencent Holdings, as the German premium brand struggles to come up with a convincing answer to competitor Tesla Motors Inc."
Reference:
http://www.wsj.com/articles/bmw-lose...ine-1461086049 |
This is now even bigger than Albert Biermann leaving BMW M for Hyundai. BMW i has now lost not just its program chief; it's lost what amounts to its entire upper brain trust.
In one month.
Something's not right at BMW i -- and it probably has much more to do with corporate priorities and resources than the threat of Tesla on its face. (Typical that a newspaper would overgeneralize like that, though the WSJ is better about that than most). After all, a relatively small manufacturer can only do so much ...
To me, this is likely evidence that BMW has spread itself too thin.