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Not embracing the enthusiast roots (that got the company to where it is) could be the fatal flaw of BMW. Looks like they are attempting to correct it on the margin with the smaller M2 package and may be in acceptance mode. Like the idea of doing limited production enthusiast models like Porsche, but not sure BMW will be able to price that much lower given the development costs assuming they want to achieve category leader status. Glad to see others automakers, including the US ones, to step up and fill the void. I personally know of many BMW owners and fans ready to dump the brand in their next vehicle, unless they want an SUV.
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