Personally think it's to sell more filters. When I asked them about this they said, sure you can absolutely clean the filter like any other K&N filter, but oftentimes cleaning doesn't get everything out, so getting a new one would optimize performance.
Now from my own experience I used to clean my aftermarket filters and do think not everything comes out, you can over oil, etc, but these days, cost/benefit wise its just easier for me to buy a new one for $70 every time I need one just for ease.
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Originally Posted by Ludey
Interesting - that's good info!
And it also makes it more suspect from a Dinan perspective... IE why would they recommend buying a new one when it's actually a K&N, which as we all know, really big on their "lasts a lifetime" claim to fame.
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