Quote:
Originally Posted by kmarei
interesting facts about above figures
E90 outsold F30 in its first year by 30% (not good news)
5 series station outsells the 5GT (thank god!)
3 times as many E90 sold as the E92
2 times as many E91 sold as the E93
F10 kicking the E60s ass (which proves E60 was butt ugly)
almost 50/50 split between coupe 6 series and convertible
|
While styling likely played a part, the biggest reason why the F10 is selling much better than the E60 is because it reaches a broader consumer base. It's not like the the E60 sold poorly. We've all seen the complaints, "BMW sold out to appeal to the Lexus crowd". And I think if you ask people now what they think about the E60 design, there's going to be a good amount who appreciate the Bangle design now because it represented what the E60 was (a sport saloon) vs. the F10 where the design tells you exactly what it's focus is on.