I like it. Just like the M5 was originally the M535i, it's a nod to history.
They can rename the "1 series M coupe" the "M135", the BS turbocharged upcoming "M3" the "M335", and the current "M5" the "M555".
Then they can reserve the single-digit M names for true M's with NA engines, like, um... nevermind :-(
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