Quote:
Originally Posted by clar
I disagree, i feel that M cars are significantly more engineered compared to the regular series cars and deserve to be separated. I am comparing the current dedicated delearship with the previous all in one dealership. The sense of "M-ness" is palpable in this dealership. The sense of focus and purpose really sets it apart. Image the entire team of technicians and engineers are dedicated to nothing but M and not inundated with tons of service work on regular series cars.
However, this model probably don't work in other countries due to geographical limitations. I heard dealerships in other countries are remodelling with a M section for more exclusivity. However, that only benefits the sales side. If the tech team is not separated, it's not gonna really work as it's akin to serving the same medicine in a different bottle.
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I think this would work in the Far East region in a country like Singapore. Say what you want, the cultures there are generally VERY materialistic and ///M is a status symbol that people will pay a lot more for. In Korea, people pay about 2x as much for BMWs as we do in the US as an example.
And there is much less competition and consumers are not nearly as price sensitive. So this store can generate a profit from sell far fewer cars. I'd wildly guess that every M car that leaves there goes for at least sticker or higher.
In the US? It would definitely not work. Too much competition,too price sensitive, and not enough volume.