[bigjae1976]

The dealership looks cool but I hope that this idea doesn't spread across BMW.

What makes BMW (and MB) different from every other mainstream automaker is that an M is not a rebadged econobox or family hauler. M is an extension of BMW and is in no way like the Lexus/Toyota and Acura/Honda relationship.

You can say the 1M uses a rebadged non-M engine but the 1M is a unique model and won't likely see this model being used across the M line.

I also think that this is a good idea. Look at the BMW Welt. It gets customers and people passing by more involved in the brand. More involvement likely leads to more sales. In my case, it has generated some emotional ties to the brand and even some brand loyalty.