The Internet of Things (IoT) provides a wealth of data that can be used in advertising. IoT allows the collection of data about device usage, location, and consumption habits, which makes it possible to create more accurate and personalized advertising. Using IoT, it's possible to collect data in real time, allowing you to analyze user behavior and respond quickly to changes in user behavior. Overall, IoT expands the range of data available for analysis and use in advertising campaigns, enabling the creation of more effective and personalized advertising messages. You can read an interesting article here
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