Good afternoon. There are various trends in the field of online reviews, including the growing popularity of video reviews, the influence of micro-influencers and the active use of social networks for feedback. I recommend that you refer to the articles about
Online Review Trends. For example, my friend, who runs a blog about cosmetics, noticed that users increasingly prefer video reviews, as they are more visual and informative. In addition, using Instagram and TikTok has become an effective way to draw attention to reviews. Research in this area will help you better understand current trends and adapt your strategies to create attractive reviews.