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      02-03-2014, 01:05 PM   #1
Jason
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Post BMW Group U.S. Reports January 2014 Sales

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BMW Group U.S. Reports January 2014 Sales
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BMW Group U.S. Reports January 2014 Sales

February 3, 2014

BMW brand sales up 10.5 percent
MINI brand sales down 30.9 percent
BMW Motorcycle sales down .5 percent


Woodcliff Lake, NJ – February 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,796 vehicles, an increase of 3 percent from the 20,195 vehicles sold in the same month a year ago.

“Coming right after an historic December, the January numbers are a momentum jump-start for 2014; a pace we expect to accelerate as the partnership between BMW and Team USA hits the air this weekend at the Sochi Olympics,” said Ludwig Willisch, President and CEO, BMW of North America. “During the Olympics, viewers will get a sense of the full breadth of the BMW model range with focus on the new X5, the 2 Series, the i3 and the i8 especially.”

BMW Brand Sales

Sales of BMW brand vehicles increased 10.5 percent in January for a total of 18,253 compared to 16,513 vehicles sold in January, 2013.

In January, best performing vehicles included the BMW 3 and 4 Series segment which increased 34.4 percent to 6,494 vehicles, the BMW 5 Series increased 26.5 percent to 3,269 vehicles, and the BMW 6 Series increased 19.6 percent to 507 vehicles.

BMW Pre-Owned Vehicles

In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 6.2 percent to 14,143 vehicles compared to the 13,322 vehicles sold in January, 2013.

MINI Brand Sales

For January, MINI USA reports 2,543 automobiles, a decrease of 30.9 percent from the 3,682 sold in the same month a year ago. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.

MINI Pre-Owned Vehicles – Best January Ever

In January, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,881 automobiles, an increase of 22 percent from the 1,542 sold in January, 2013.

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      02-03-2014, 01:12 PM   #2
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Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
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      02-03-2014, 06:43 PM   #3
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Quote:
Originally Posted by Red Bread View Post
Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
They will be waiting for the all-new MINI which is launched in the Spring. And BMW have slightly delayed due to all exposure on the Active Tourer during March and its world premiere in Geneva. News coming soon.
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      02-03-2014, 06:52 PM   #4
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Quote:
Originally Posted by Red Bread View Post
Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
+1
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      02-03-2014, 06:54 PM   #5
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Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
Read it how ever you choose, but the 3/4 is bread and butter for BMW(no pun intended) and sales are up nearly 34%.
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      02-04-2014, 07:33 AM   #6
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Following my prediction given its horrendous style the new X5 is a big failure...congrats BMW
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      02-04-2014, 07:43 AM   #7
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The X5 is the troubling trend. New model didn't spur new sales.

Great 5 series numbers.
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      02-04-2014, 07:51 AM   #8
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We have the new 14' x3 and I'm okay now with the purchase after parking it next to the new x5. I swear our x3 is almost the same size and stance. Really not impressed with the new x5. sad.
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      02-04-2014, 08:16 AM   #9
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Following my prediction given its horrendous style the new X5 is a big failure...congrats BMW
Problem is you can't find them. Two weeks ago I called 8 dealerships in so cal before I could find somebody who had 1 unit on the lot so the wife could look at it. Kinda hard to sell them if nobody can see them. Perhaps they have problems with production as well. Guys have ordered in nov/ dec and are still waiting for delivery.

I guess it's personal preference but I thought the new on looks fantastic, you can definitely tell the x3 and e70 x5 look dated next to it!
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      02-04-2014, 08:48 AM   #10
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I'm already seeing the X5s on the road. This was a similar trend with the F30. Once they hit dealers, I immediately saw them on the road. Heck, I've already seen more 4-Series, in the short time they've been available, than I've seen ATSs
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      02-04-2014, 09:32 AM   #11
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Quote:
Originally Posted by SCOTT26
Quote:
Originally Posted by Red Bread View Post
Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
They will be waiting for the all-new MINI which is launched in the Spring. And BMW have slightly delayed due to all exposure on the Active Tourer during March and its world premiere in Geneva. News coming soon.
New model launch will do this every time to the outgoing model sales regardless of Brand. I have no doubt that new offerings will address the wants of Mini market and will see a spike in sales after it's available.
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      02-04-2014, 09:56 AM   #12
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The new X5 isn't a failure at all. Like rbarker33 said, you can't find them anywhere as production hasn't been able to keep up and the V8 models have been extremely difficult to get. Every X5 we have on order is sold
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      02-04-2014, 10:59 AM   #13
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Originally Posted by rbarker33 View Post
Problem is you can't find them. Two weeks ago I called 8 dealerships in so cal before I could find somebody who had 1 unit on the lot so the wife could look at it. Kinda hard to sell them if nobody can see them. Perhaps they have problems with production as well. Guys have ordered in nov/ dec and are still waiting for delivery.
Quick search produced 166 units in 100 mile radius of SoCal.
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      02-04-2014, 11:24 AM   #14
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Quick search produced 166 units in 100 mile radius of SoCal.
Not the case 2 weeks ago. Called McKenna, long beach, pacific, irvine, Steve Thomas, Ontario and riverside..... Zero available to look at. Crevier in Santa Ana had 2 on the lot.... Well worth the drive and they subsequently got my money and it should be here any day!!
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      02-04-2014, 08:39 PM   #15
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IMO, there is a large difference in size and driving feel driving a F25 and F15.

Read carefully what Jason has posted, this is BMW NA sales. Hence does not include the rest of the world.

The production numbers for January from SC are:
2014 Production - January
X3 Units: 13,423
X5 Units: 11,532
X6 Units: 1,941

Production #'s for F15 are strong. The X5's numbers have also increased from Nov and Dec.

Also, there were/are many reported production shortage issues for F15 from Nappa leather, rear camera, 20" wheels. Absent the shortage issues, the true production numbers would even be larger. Hence, some say F15 is a failure, au contraire.

https://www.bmwusfactory.com/manufac...82537968#stats
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      02-04-2014, 08:52 PM   #16
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Originally Posted by Red Bread
Interesting to see Mini sales, especially on all the screwball models that BMW keeps telling us we all want. Looks like diluting the line and offering six cuts of the same sausage may not be the answer after all. Good thing they haven't done that with BMW. Oh, wait...
+1 ... and I like sausage!
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