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      05-01-2013, 11:42 AM   #1
Jason
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Post BMW USA Reports April 2013 Sales - Up 10.3%

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BMW USA Reports April 2013 Sales - Up 10.3%
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BMW Group U.S. Reports April 2013 Sales

• BMW brand sales up 10.3 percent
• MINI brand sales up 1 percent
• BMW Motorcycle sales up 31.6 percent

Woodcliff Lake, NJ - May 1, 2013… The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 29,011 vehicles, an increase of 8.3 percent from the 26,793 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.3 percent on sales of 107,968 in the first four months of 2013 compared to 102,522 in the same period in 2012.

“The solid April results are a good set-up for the months ahead as BMW transitions to model year 2014 with a range of new models coming to market,” said Ludwig Willisch, President and CEO, BMW of North America. “Our dealers are reporting a sizeable increase in business and we expect to see even more in May and June.”

BMW Brand Sales

Sales of BMW brand vehicles increased 10.3 percent in April for a total of 23,225 compared to 21,062 vehicles sold in April, 2012. Year-to-date, the BMW brand is up 6.7 percent on sales of 88,127 compared to 82,611 sold in the first four months of 2012.

In April, best performing vehicles included the 5 Series, up 46.8 percent to 5,234 units; the 6 Series, up 48.1 percent to 760 units; and the 7 Series, up 68.8 percent to 871 units.

BMW Pre-Owned Vehicles

In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 5.1 percent to 14,194 vehicles compared to the 13,511 vehicles sold in April, 2012. January through April, BMW used vehicle sales are up 3.7 percent on volume of 56,869 compared to 54,863 in the same period of 2012.

MINI Brand Sales

MINI USA reported sales of 5,786 automobiles in April, an increase of 1.0 percent from the 5,731 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 0.4 percent on volume of 19,841 compared to 19,911 in the first four months of 2012.

MINI Pre-Owned Vehicles

In April, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) decreased 4.4 percent to 1,637 automobiles from the 1,713 sold in April, 2012. January through April, MINI used vehicle sales are up 19.1 percent on volume of 6,483 compared to 5,443 in the same period of 2012.

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BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,571 motorcycles in April, an increase of 31.6 percent from the total of 1,194 motorcycles sold in April 2012.

With 225 units compared to 113 units last year, the award winning S 1000 RR continues to conquest buyers in the superbike segment while the recently introduced F 800 GT helped drive F-Series sales, up 58 percent on April 2012, with 83 units in the month.

Growth in K-Series (up 12 percent) came from the new 30-year edition K 1300 S but it was the all-new water-cooled R 1200 GS boxer that stole the show in April with 243 units delivered to customers, driving growth of 8 percent in R-Series models.

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      05-01-2013, 12:05 PM   #2
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Interesting, the larger sedans (5 & 7) outselling the SUV's...
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      05-01-2013, 12:06 PM   #3
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Pretty incredible to see those numbers on the 5-series. Maybe aggressive lease rates? I haven't been following that closely.
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      05-01-2013, 12:35 PM   #4
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So, sales are down for practically every model except 5,6,7 series and 2 Mini models. Impressive!
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      05-01-2013, 01:03 PM   #5
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Further inspection may take away some of the luster of a "10% increase" in sales. All of the typical breadwinners for the brand are down, save the 5er. I would like to compare some of these numbers to Audi's and Cadillac's, respective to the direct competitiors. Where did those 3er people go? What about the X3 people...? Hmm... We'll see if the brand is, overall, moving in the right direction in a few months or so.
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      05-01-2013, 01:29 PM   #6
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Quote:
Originally Posted by Bimmerlover76 View Post
Further inspection may take away some of the luster of a "10% increase" in sales. All of the typical breadwinners for the brand are down, save the 5er. I would like to compare some of these numbers to Audi's and Cadillac's, respective to the direct competitiors. Where did those 3er people go? What about the X3 people...? Hmm... We'll see if the brand is, overall, moving in the right direction in a few months or so.
If it is like Canada, the 3 series owners moved to the X1.
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      05-01-2013, 01:51 PM   #7
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Quote:
Originally Posted by Bimmerlover76 View Post
Further inspection may take away some of the luster of a "10% increase" in sales. All of the typical breadwinners for the brand are down, save the 5er. I would like to compare some of these numbers to Audi's and Cadillac's, respective to the direct competitiors. Where did those 3er people go? What about the X3 people...? Hmm... We'll see if the brand is, overall, moving in the right direction in a few months or so.
3 series sales will never be as high as the were b/c the coupes will be 4 series going forward. I would actually say 3 series sales are very strong considering they are selling the new sedan along side the old coupe, I guarantee most of those sales are the new sedan. Once the new 4 series comes out and you combine 4 and 3 series numbers I bet they will surpass old 3 series levels.

Also with the new x5, 4 series, 2 series and mini cooper around the corner it looks like sales will only go up.
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      05-01-2013, 02:39 PM   #8
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It has been an excellent month for the industry, in general. Domestic brands make even better progressions than that (Ford is over 20% increase in sales!!).
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      05-01-2013, 03:58 PM   #9
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X1 cut sales of X3 a bit it seems
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      05-02-2013, 01:44 AM   #10
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Impressive sales for the 5er, the LCI is after the corner
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      05-02-2013, 03:32 AM   #11
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wow, 3 series sales completely blows everything out of the water.
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      05-02-2013, 06:54 AM   #12
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Quote:
Originally Posted by vanosracing
Quote:
Originally Posted by Bimmerlover76 View Post
Further inspection may take away some of the luster of a "10% increase" in sales. All of the typical breadwinners for the brand are down, save the 5er. I would like to compare some of these numbers to Audi's and Cadillac's, respective to the direct competitiors. Where did those 3er people go? What about the X3 people...? Hmm... We'll see if the brand is, overall, moving in the right direction in a few months or so.
If it is like Canada, the 3 series owners moved to the X1.
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      05-02-2013, 07:48 AM   #13
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Does anyone know (or point me out), how many of these US Sales % is European Delivery? Is there any way to figure that out?
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      05-02-2013, 11:25 AM   #14
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I guess the 3 series is attracting the younger professionals who tired of the Toyota Camry. Good for them.
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      05-02-2013, 05:50 PM   #15
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What about the M GmbH sales?
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