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      09-08-2007, 04:24 PM   #1
NewhouseEnt
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Strong Dealer Pricing opinion on 135i

Talked to my guys at Shelly BMW on numerous occasions. They are nearly dead 100% certain that the 335i will be in the high, to very high $30,000's.
My gut instinct to concreteness… is that the 335i will start at $36,000.
I am very disappointed in this. To the average guy, they are feeling certain $5,500 will be enough of a carrot to lure a buyer wanting an upgrade from the 128i but not able to go to $41,500 for a base sport 335i Sedan, and who certainly can't make it into the Coupe 335i pricing territory (or insurance.)
There will be a $150 to $250 a month difference in lease payment. That's enough, but not for me.
I think BMW is making a HUGE mistake. They are poised to obliterate Honda Accord V6, Camry V6, Honda 2000 and other buyers should they mark the base Leatherette Sport 135i in the $33,000 range. No one in their right mind would buy a Jap car with this package available But BMW apparently is on their own page. Fools.
Mark my words: $36,000 to $41,000.
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      09-08-2007, 05:06 PM   #2
zenmaster
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Quote:
Originally Posted by cars4lyfe View Post
first of all, if they price it too low, the 7ers will get PISSED at the way the brand is being diluted.
lol
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      09-09-2007, 12:18 PM   #3
ska325xi
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nothing new to me.....like BMW will low ball their prices to satisfy a few
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      09-09-2007, 08:58 PM   #4
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Did you proof-read prior to posting? I see a lot of mentions of 335i in your post where I think you meant 135i?
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      09-10-2007, 02:19 PM   #5
Socom
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Quote:
Originally Posted by NewhouseEnt View Post
Talked to my guys at Shelly BMW on numerous occasions. They are nearly dead 100% certain that the 335i will be in the high, to very high $30,000's.
My gut instinct to concreteness… is that the 335i will start at $36,000.
I am very disappointed in this. To the average guy, they are feeling certain $5,500 will be enough of a carrot to lure a buyer wanting an upgrade from the 128i but not able to go to $41,500 for a base sport 335i Sedan, and who certainly can't make it into the Coupe 335i pricing territory (or insurance.)
There will be a $150 to $250 a month difference in lease payment. That's enough, but not for me.
I think BMW is making a HUGE mistake. They are poised to obliterate Honda Accord V6, Camry V6, Honda 2000 and other buyers should they mark the base Leatherette Sport 135i in the $33,000 range. No one in their right mind would buy a Jap car with this package available But BMW apparently is on their own page. Fools.
Mark my words: $36,000 to $41,000.
For a car that has about the same shoulder room as an E30, base price of $36k is disappointing. I suspect you're also going to see a price bump in the 335/328's as well.
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