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      03-23-2013, 11:08 AM   #67
bastiN54
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Quote:
Originally Posted by comar1979
Quote:
Originally Posted by hinckley View Post
omg, they pay people for this stuff??
+1 ... Thats just BS
Actually, we pay them.

Don't know. Maybe we get used to it?! First impression was, old one is better. Ask me again in 12 months
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      03-24-2013, 02:15 AM   #68
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Definatley the old one
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      03-24-2013, 02:33 AM   #69
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Old one sounds powerful and assertive. New one is flimsy. Why did they change?
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      03-24-2013, 03:52 AM   #70
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just saw the spot in germany during the F1 Race with the old sound in it.
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      03-24-2013, 08:33 AM   #71
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"And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands? Important criteria for the development process included global cultural compatibility, variability of application, brand fit and recognition value.”

Wow, I always thought just the BMW car alone did this, with rear-wheel drive, a manual transmission, fine naturally aspriated in-line 6 engine, and great handling and braking... How about trying that (again).

A fancy sound signature at the end of a commercial is supposed to entice me to by a BMW? Not.
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