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      12-10-2012, 02:01 PM   #1
tha_good_life
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2010 BMW M3  [4.33]
The End of M?

http://www.pistonheads.co.uk/news/de...?storyId=26803

http://www.f30post.com/forums/showthread.php?t=779110

I'm not sure if this is a repost or not. Interesting...
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      12-10-2012, 02:03 PM   #2
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The sedan will be the "M3"....

...nomenclature aside, as long as BMW keeps building cars that I want to buy, I'll continue buying. I do think that the idea of an "4-series/M4" is stupid though. All of the incessant "M" branding on so many BMW's and the constant watering down of M vehicles does make me want to hold onto - and preserve to the best of my ability - my E92.

Last edited by Sedan_Clan; 12-10-2012 at 02:10 PM.
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      12-10-2012, 03:58 PM   #3
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i dont like FI M cars
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      12-10-2012, 05:55 PM   #4
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As the first article states, the concept of BMW (the goose) killing the golden egg (M division) is the core issue. Without reinvesting in the halo brand to make it differentiated, special, and far ahead of the competition, BMW may be relegated to being seen as a generic substitute for any German or Japanese car manufacturer. BMW’s explicit (and stated to public shareholders) goal of cutting M division costs to platform/engine/component share as much as possible is unlikely to result in the world’s best drivers' cars. Cost cutting and using M brand equity to improve profitability on quasi-performance vehicles could result in the value of the M brand (and eventually BMW brand as a whole) to diminish over time. Porsche offers an excellent example of reinvesting (and perfecting) the core/halo brand (911) while also pursuing the development of class leaders in sedans, SUVs, roadsters, etc. Porsche has achieved record (and higher than BMW) margins without sacrificing the core. BMW’s profitability is improving, but is it at the expense of the core?
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      12-10-2012, 06:14 PM   #5
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M3 Sedan M4 Coupe'

dont think its going away..
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      12-10-2012, 06:18 PM   #6
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Everything Evolves. Even Porsche abonded the Oil Cooled Motor and went to H2O. It's just the way things are.
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      12-10-2012, 06:43 PM   #7
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Quote:
Originally Posted by phrozen06
Everything Evolves. Even Porsche abonded the Oil Cooled Motor and went to H2O. It's just the way things are.
And don't forget Harley Davidson! Lol
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      12-10-2012, 07:30 PM   #8
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Quote:
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And don't forget Harley Davidson! Lol
Tru Dat
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      12-10-2012, 07:34 PM   #9
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lol funny and sad article

With all the 135i m , 550d m, x5m hypes in all bmw models, they should start using lower case "m" lol
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      12-10-2012, 08:10 PM   #10
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      12-10-2012, 08:21 PM   #11
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Quote:
Originally Posted by mhabs
As the first article states, the concept of BMW (the goose) killing the golden egg (M division) is the core issue. Without reinvesting in the halo brand to make it differentiated, special, and far ahead of the competition, BMW may be relegated to being seen as a generic substitute for any German or Japanese car manufacturer. BMW’s explicit (and stated to public shareholders) goal of cutting M division costs to platform/engine/component share as much as possible is unlikely to result in the world’s best drivers' cars. Cost cutting and using M brand equity to improve profitability on quasi-performance vehicles could result in the value of the M brand (and eventually BMW brand as a whole) to diminish over time. Porsche offers an excellent example of reinvesting (and perfecting) the core/halo brand (911) while also pursuing the development of class leaders in sedans, SUVs, roadsters, etc. Porsche has achieved record (and higher than BMW) margins without sacrificing the core. BMW’s profitability is improving, but is it at the expense of the core?
+1, my thought exactly!
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      12-10-2012, 08:54 PM   #12
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Quote:
Originally Posted by jaehshim View Post
lol funny and sad article

With all the 135i m , 550d m, x5m hypes in all bmw models, they should start using lower case "m" lol
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      12-10-2012, 08:57 PM   #13
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Why I love driving my dads E46 M3 and will NOT sell my E39 M5




Quote:
Originally Posted by mhabs View Post
As the first article states, the concept of BMW (the goose) killing the golden egg (M division) is the core issue. Without reinvesting in the halo brand to make it differentiated, special, and far ahead of the competition, BMW may be relegated to being seen as a generic substitute for any German or Japanese car manufacturer. BMW’s explicit (and stated to public shareholders) goal of cutting M division costs to platform/engine/component share as much as possible is unlikely to result in the world’s best drivers' cars. Cost cutting and using M brand equity to improve profitability on quasi-performance vehicles could result in the value of the M brand (and eventually BMW brand as a whole) to diminish over time. Porsche offers an excellent example of reinvesting (and perfecting) the core/halo brand (911) while also pursuing the development of class leaders in sedans, SUVs, roadsters, etc. Porsche has achieved record (and higher than BMW) margins without sacrificing the core. BMW’s profitability is improving, but is it at the expense of the core?
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      12-11-2012, 07:00 PM   #14
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Hold on to your m3's ladies.... lol
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