Here's IMO BMW new marketing strategy:

MojorisinM3 · 07-07-2007, 12:09 PM

I think BMW's strategy is to leave room for the CSL to be the "king of the road" title over the RS4\MB AMG\CTSV. If you think about it, if the M3 = RS4 in terms of performance, then the M3 CSL will for sure be the "best".

So now you have different segments of BMW:

1. "non M, normal bmw" - 335i - softer, more comfortable than the E30, E36 type cars but still sportier than the competition. Nice daily driver, more appealing to the masses, but less appealing to the "enthusiast".

2. "normal M" - more sport than the non-M but not too hardcore to "scare off" the badge buyers.

3. M+ CSL: super hard core, but super premium. this allows bmw to keep their "title" of best sport sedan\gt type segment above audi\mb but still keep sales\profit high in the #2 segment.

Remember that most people buying E46 M3 were going after the faster 3 series, as many M3 buyers jumped to a 335i and are very happy. I have some friends who did this saying they like the power of the M3 but want a more comfortable car.

Anyway, if I was BMW this is what I would do and after reading the reviews this is becoming more evident. Its a business after all and you have to pay to play...

MojorisinM3 · 07-07-2007, 12:34 PM

And dont forget... most people buying an M3 really dont WANT what a CSL is all about. I mean do you really want the compromise of a nosier, no stereo, cardboard floor type ride as a DD? I already think the CB roof is all for show. I mean come on, I do 10 track days a year and I doubt I'm going to feel the benefits of a carbon roof. Its marketing and bragging rights...

Jason-NY · 07-07-2007, 12:34 PM

Yeah, so apparently this $60k+ M3 is a stopgap until the real M3 shows up in 2-3 years. That's SOFA KING ridiculous! It's bad enough we've had to deal with Bangle for years now (luckily the E90/E92 were mostly spared his wrath) and now this horseshit. I'm glad I got on the wait lists for the GT-R as well as the M3.

MI6 · 07-07-2007, 12:44 PM

How is making a car for a certain segment of drivers horseshit?

Using your logic than an Enzo/McLaren driver would think a CSL or GTR is
horseshit.........

The CSL · 07-07-2007, 12:46 PM

It'd a dangerous game to play, because they risk losing those buyers who wanted the best car M make (as the M3 always is, the higher ones are compromised) as they can't afford to pay for what they really want in an M3, the CSL version.

Jason-NY · 07-07-2007, 12:55 PM

Quote:

Originally Posted by MI6

How is making a car for a certain segment of drivers horseshit?

Using your logic than an Enzo/McLaren driver would think a CSL or GTR is
horseshit.........

What "segment of drivers" would that be? Clearly not the enthusiasts because they all just wrote a half dozen reviews about their disappointment in the new M3. The E46M3 was the enthusiasts model, the CSL was the track junkies versions that came equipped with tires you couldn't even use in the rain. BMW has the 328/335 models to market to the candyass crowd who want the Cadillac like experience in their cars with comfy suspension, overboosted steering and a overall sense of disconnect that this E92M3 seems to promise us. This M3 is another bloated, terminally electronically-assisted "luxury" car from BMW, following after the Mercedes customer. What a sad fucking day for sure.

Garrett · 07-07-2007, 01:26 PM

Quote:

Originally Posted by Jason-NY

What "segment of drivers" would that be? Clearly not the enthusiasts because they all just wrote a half dozen reviews about their disappointment in the new M3. The E46M3 was the enthusiasts model, the CSL was the track junkies versions that came equipped with tires you couldn't even use in the rain. BMW has the 328/335 models to market to the candyass crowd who want the Cadillac like experience in their cars with comfy suspension, overboosted steering and a overall sense of disconnect that this E92M3 seems to promise us. This M3 is another bloated, terminally electronically-assisted "luxury" car from BMW, following after the Mercedes customer. What a sad fucking day for sure.

+10 ..!!!

Funny thing is, Mercedes (AMG actually) is realesing thier Black Series to be more BMW like. AMG buyers were becomming more and more displeased with the AMG tag because all it offered was rediculious Horsepower and nothing in terms of agility, balance and response. The Black Series targets these aspects to make their cars more nimble..etc.

Funny how BMW is forgetting what led to making the M3's an icon. Now their bloated pigs... I want a DFI car thats weighes 2,900lbs and has 400hp/350ft-lb tq and revs to 7,500rpms and has technology and refinement.

-Garrett

RandyB · 07-07-2007, 01:47 PM

Quote:

Originally Posted by Garrett

+10 ..!!!

Funny thing is, Mercedes (AMG actually) is realesing thier Black Series to be more BMW like. AMG buyers were becomming more and more displeased with the AMG tag because all it offered was rediculious Horsepower and nothing in terms of agility, balance and response. The Black Series targets these aspects to make their cars more nimble..etc.

Funny how BMW is forgetting what led to making the M3's an icon. Now their bloated pigs... I want a DFI car thats weighes 2,900lbs and has 400hp/350ft-lb tq and revs to 7,500rpms and has technology and refinement.

-Garrett

Good luck finding many 2900 lb cars in this day and age of safety requirements, etc.

FifthStreetz · 07-07-2007, 01:49 PM

Not trying to throw this discussion off topic, but why didnt BMW make the new M DFI? Are they leaving that for the upcoming CSL? If thats the case i feel disgusted...

Garrett · 07-07-2007, 02:21 PM

Quote:

Originally Posted by RandyB

Good luck finding many 2900 lb cars in this day and age of safety requirements, etc.

Fiberglass body panels...? Tube frame, carbon fiber floorpan These are not exotic meterials nor manufacturering difficulties.

Hell, I settle for 3,100lb car...!

What safety requirments..? (devil's advocet) Air bags 2x 25lbs.

swiss_cornholio · 07-07-2007, 02:24 PM

Quote:

Originally Posted by MojorisinM3

I think BMW's strategy is to leave room for the CSL to be the "king of the road" title over the RS4\MB AMG\CTSV. If you think about it, if the M3 = RS4 in terms of performance, then the M3 CSL will for sure be the "best".

So now you have different segments of BMW:

1. "non M, normal bmw" - 335i - softer, more comfortable than the E30, E36 type cars but still sportier than the competition. Nice daily driver, more appealing to the masses, but less appealing to the "enthusiast".

2. "normal M" - more sport than the non-M but not too hardcore to "scare off" the badge buyers.

3. M+ CSL: super hard core, but super premium. this allows bmw to keep their "title" of best sport sedan\gt type segment above audi\mb but still keep sales\profit high in the #2 segment.

Remember that most people buying E46 M3 were going after the faster 3 series, as many M3 buyers jumped to a 335i and are very happy. I have some friends who did this saying they like the power of the M3 but want a more comfortable car.

Anyway, if I was BMW this is what I would do and after reading the reviews this is becoming more evident. Its a business after all and you have to pay to play...

+1

To underline this, there will be the M3 sedan which certainly will not be a track car!

RussianM3_dude · 07-07-2007, 02:26 PM

The CSL is bound to be ridiculously expensive, GT3 money and most people will choose the GT3.

Hans Delbruck · 07-07-2007, 02:47 PM

all you whiners are making me ill.......

"tube frame, carbon fiber floorpan" -- do you have any idea what this would cost to (mass) produce?

The M3 is what it is. BMW does not make sports cars, they make sports sedans and coupes. If you don't like it, don't buy it. Also, I find the term "badge buyers" offending. (with a 997 GT3, Lotus Elise, S2000, Boxster S, Evo 8 and Radical SR3 all in our collection, I think I speak with some credibility - sorry I had to bring that up)

Whiners and punks, go home or get your own "why we hate the M3" website... which, BTW you haven't even driven.

NewhouseEnt · 07-07-2007, 03:47 PM

Quote:

Originally Posted by Hans Delbruck

all you whiners are making me ill.......

"tube frame, carbon fiber floorpan" -- do you have any idea what this would cost to (mass) produce?

The M3 is what it is. BMW does not make sports cars, they make sports sedans and coupes. If you don't like it, don't buy it. Also, I find the term "badge buyers" offending. (with a 997 GT3, Lotus Elise, S2000, Boxster S, Evo 8 and Radical SR3 all in our collection, I think I speak with some credibility - sorry I had to bring that up)

Whiners and punks, go home or get your own "why we hate the M3" website... which, BTW you haven't even driven.

MojorisinM3 · 07-07-2007, 11:13 PM

Quote:

Originally Posted by Hans Delbruck

all you whiners are making me ill.......

"tube frame, carbon fiber floorpan" -- do you have any idea what this would cost to (mass) produce?

The M3 is what it is. BMW does not make sports cars, they make sports sedans and coupes. If you don't like it, don't buy it. Also, I find the term "badge buyers" offending. (with a 997 GT3, Lotus Elise, S2000, Boxster S, Evo 8 and Radical SR3 all in our collection, I think I speak with some credibility - sorry I had to bring that up)

Whiners and punks, go home or get your own "why we hate the M3" website... which, BTW you haven't even driven.

I never said I'm not happy with their new "strategy" or complaining, just stating I think this is the direction I"m heading. I'm looking for a daily driver, not a $100k track toy, so a "more refined" M3 isnt a bad thing for a buyer like me then let somebody who wants the hardcore version pick up the CSL.

JEllis · 07-07-2007, 11:46 PM

Sorta premature seing has how there have been no real comparisons yet except for the RS4 Cab Vs. M3 which the M3 won but that was a paper race.

Lets wait and see some head to head comparo's before we starting rushing to make bottom line statements...

Jason

roburado · 07-08-2007, 12:26 AM

Quote:

Originally Posted by JEllis

Sorta premature seing has how there have been no real comparisons yet except for the RS4 Cab Vs. M3 which the M3 won but that was a paper race.

Lets wait and see some head to head comparo's before we starting rushing to make bottom line statements...

Jason

How about this? Let's have people actually drive the cars first and then make a judgment.

NaTuReB0Y · 07-08-2007, 12:34 AM

Why can't BMW be like any other normal manufacturer and released ALL of its models at the same time to its consumers to choose. I would have bought a 335i........

FifthStreetz · 07-08-2007, 12:48 AM

Quote:

Originally Posted by NaTuReB0Y

Why can't BMW be like any other normal manufacturer and released ALL of its models at the same time to its consumers to choose. I would have bought a 335i........

I guess they can make more money this way?

Keep in mind they are already developing a CSL...

btw whos the girl in your awesome avatar?

NaTuReB0Y · 07-08-2007, 11:36 AM

Quote:

Originally Posted by FifthStreetz

btw whos the girl in your awesome avatar?

Macy Sky

http://images.search.yahoo.com/searc...hOYbvE9gAAAA@@

FifthStreetz · 07-08-2007, 12:44 PM

Quote:

Originally Posted by NaTuReB0Y

Macy Sky

http://images.search.yahoo.com/searc...hOYbvE9gAAAA@@

nice! :rocks:

She is smokin hot~

07-07-2007, 12:09 PM	#1
MojorisinM3 Captain Drives: 08 M6 Join Date: Apr 2005 Location: Nashville, TN Posts: 985 iTrader: (0)	Here's IMO BMW new marketing strategy: I think BMW's strategy is to leave room for the CSL to be the "king of the road" title over the RS4\MB AMG\CTSV. If you think about it, if the M3 = RS4 in terms of performance, then the M3 CSL will for sure be the "best". So now you have different segments of BMW: 1. "non M, normal bmw" - 335i - softer, more comfortable than the E30, E36 type cars but still sportier than the competition. Nice daily driver, more appealing to the masses, but less appealing to the "enthusiast". 2. "normal M" - more sport than the non-M but not too hardcore to "scare off" the badge buyers. 3. M+ CSL: super hard core, but super premium. this allows bmw to keep their "title" of best sport sedan\gt type segment above audi\mb but still keep sales\profit high in the #2 segment. Remember that most people buying E46 M3 were going after the faster 3 series, as many M3 buyers jumped to a 335i and are very happy. I have some friends who did this saying they like the power of the M3 but want a more comfortable car. Anyway, if I was BMW this is what I would do and after reading the reviews this is becoming more evident. Its a business after all and you have to pay to play... __________________ 08 M6
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07-07-2007, 12:46 PM	#5
The CSL For the love of ///M3 Drives: Peugeot 306 XSI 16v Join Date: Feb 2007 Location: Plymouth, UK Posts: 660 iTrader: (0)	It'd a dangerous game to play, because they risk losing those buyers who wanted the best car M make (as the M3 always is, the higher ones are compromised) as they can't afford to pay for what they really want in an M3, the CSL version. __________________ www.themotorforum.co.uk

07-07-2007, 11:46 PM	#16
JEllis Brigadier General Drives: E36 M3, 997S Join Date: Oct 2006 Location: San Diego Posts: 3,357 iTrader: (1)	Sorta premature seing has how there have been no real comparisons yet except for the RS4 Cab Vs. M3 which the M3 won but that was a paper race. Lets wait and see some head to head comparo's before we starting rushing to make bottom line statements... Jason __________________

07-08-2007, 12:34 AM	#18
NaTuReB0Y Powered By 36DD Drives: 2006 E90 Join Date: Jul 2005 Location: Inland Empire Posts: 7,381 iTrader: (12)	Why can't BMW be like any other normal manufacturer and released ALL of its models at the same time to its consumers to choose. I would have bought a 335i........ __________________ 2006 E90 330i Jet Black \| 20" WORK VS-XX \| FK452 \| H&R Sport on Koni Yellow \| REMUS QUAD

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07-07-2007, 12:34 PM	#2
MojorisinM3 Captain Drives: 08 M6 Join Date: Apr 2005 Location: Nashville, TN Posts: 985 iTrader: (0)	And dont forget... most people buying an M3 really dont WANT what a CSL is all about. I mean do you really want the compromise of a nosier, no stereo, cardboard floor type ride as a DD? I already think the CB roof is all for show. I mean come on, I do 10 track days a year and I doubt I'm going to feel the benefits of a carbon roof. Its marketing and bragging rights... __________________ 08 M6

07-07-2007, 12:34 PM	#3
Jason-NY Enlisted Member Drives: '01 M3 Join Date: Mar 2007 Location: NY Posts: 30 iTrader: (0)	Yeah, so apparently this $60k+ M3 is a stopgap until the real M3 shows up in 2-3 years. That's SOFA KING ridiculous! It's bad enough we've had to deal with Bangle for years now (luckily the E90/E92 were mostly spared his wrath) and now this horseshit. I'm glad I got on the wait lists for the GT-R as well as the M3.

07-07-2007, 12:44 PM	#4
MI6 The World is Not Enough Drives: Aston DBS-R Join Date: Jun 2006 Location: Skyfall Posts: 1,023 iTrader: (0)	How is making a car for a certain segment of drivers horseshit? Using your logic than an Enzo/McLaren driver would think a CSL or GTR is horseshit.........

07-07-2007, 01:49 PM	#9
FifthStreetz O! So Sour!! Drives: Fast e30 / Slow M3 Join Date: Apr 2007 Location: Fort Lee, NJ Posts: 15,390 iTrader: (21) Garage List 2008 M3 [4.75]	Not trying to throw this discussion off topic, but why didnt BMW make the new M DFI? Are they leaving that for the upcoming CSL? If thats the case i feel disgusted...

07-07-2007, 02:26 PM	#12
RussianM3_dude Private First Class Drives: B7 Audi RS4 Join Date: Oct 2005 Location: Switzerland Posts: 172 iTrader: (0)	The CSL is bound to be ridiculously expensive, GT3 money and most people will choose the GT3.

07-07-2007, 02:47 PM	#13
Hans Delbruck BMW & MB - friends in my garage Drives: C63, 135i, 1959 BUICK Join Date: May 2005 Location: Huntington Beach, CA Posts: 1,284 iTrader: (0)	all you whiners are making me ill....... "tube frame, carbon fiber floorpan" -- do you have any idea what this would cost to (mass) produce? The M3 is what it is. BMW does not make sports cars, they make sports sedans and coupes. If you don't like it, don't buy it. Also, I find the term "badge buyers" offending. (with a 997 GT3, Lotus Elise, S2000, Boxster S, Evo 8 and Radical SR3 all in our collection, I think I speak with some credibility - sorry I had to bring that up) Whiners and punks, go home or get your own "why we hate the M3" website... which, BTW you haven't even driven.