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      09-06-2017, 10:39 PM   #1
Mo@BMWofFairfax
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BMW going to an Audi pricing scheme?

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On the build your own, it seems like when you select a car, you have to pick from two 'tiers' a Premium tier, similar to Audi's Premium Plus models, and the Executive tier, which is similar to the Prestige model it seems.

Interesting...

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      09-06-2017, 10:59 PM   #2
MGM135is
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I kind of prefer that. Much better than the almost Porsche like ala cart for every option.
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      09-08-2017, 08:51 AM   #3
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Cost probably less to produce like that.
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      09-08-2017, 09:41 AM   #4
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Quote:
Originally Posted by Meeni View Post
Cost probably less to produce like that.
I think so. You basically have two models and they all have the same packages. The only difference here is is the a la carte options.
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