BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
Post Reply
 
Thread Tools Search this Thread
      10-25-2011, 10:31 PM   #1
Pangloss
Lieutenant
 
Pangloss's Avatar
 
Drives: 2012 135i Convertible
Join Date: Aug 2011
Location: South Florida

Posts: 563
iTrader: (0)

BMW Conducting 'Plump My Ride' Study on How Obesity Affects Mobility While Driving

Luxury Carmakers Plan New Features for Obese Drivers

Quote:
Porsche, Mercedes and BMW are just a few of the carmakers who have begun implementing features in their luxury model cars to account for their, ahem, growing clientele.

Luxury car manufacturers are reportedly joining the ranks of their more affordable counterparts in terms of size. It seems that in the past few years, many car companies have been expanding seat sizes to accommodate for the steady rise of obesity in consumers. And now high-end manufacturers are looking at ways to make their cars more comfortable for heavier drivers as well.

And BMW is apparently looking to tailor their product for the obese driver. The Telegraph reports: "In plans dubbed 'plump my ride' – in a play of words from the television show Pimp My Ride – BMW has recruited 800 volunteers, ranging from the slim to the obese, for a study to gauge how obesity affects mobility while driving.

http://newsfeed.time.com/2011/10/25/...obese-drivers/
__________________
2012 135i convertible, DCT, Black/Beige, HK, Prem, M sport, no nav.
Pangloss is offline  
0
Reply With Quote
      10-25-2011, 11:10 PM   #2
Aries326
Major
 
Aries326's Avatar
 
Drives: 2008 Z4 3.0si
Join Date: Aug 2011
Location: NY

Posts: 1,071
iTrader: (2)

Garage List
Pretty smart move seeing that 33% of the people in the country are obese.
Aries326 is offline   United_States
0
Reply With Quote
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 03:32 AM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST