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      09-26-2011, 02:28 PM   #1
Jason
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Thumbs up Tour of World's First and Only Exclusive BMW M Dealership (Singapore)

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Tour of World's First and Only Exclusive BMW M Dealership (Singapore)
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M-power.com has posted a feature on the world's first and only exclusive BMW M dealership - located in Singapore. Follow the feature below:

The plan was to raise the number of BMW M automobiles sold in Singapore tenfold – and that in only two years.

Both BMW Group Asia and Anthony Chan, Managing Director of Munich Automobiles in Singapore, believed in the potential of BMW M in the world of high performance cars.

As such, work began on the implementation of a concept that was unique in the world - the world's first dedicated BMW M dealership.

As exclusive as this approach is also the service, which Munich Automobiles has been offering prospective and actual buyers of M automobiles since it first opened its doors in July 2010.

Joel Chang, Executive Director, and Veronica Chua, Sales & Marketing Director, took us on a tour through the company, and we discovered a concept that we found to be not only interesting in Singapore.


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As soon as they enter the outer grounds, visitors receive their first insight into the racing genes of M automobiles.

Illuminated strips on the ceiling guide visitors directly to the entrance to the Munich Automobiles showroom.


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In this showroom …


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Part of the showroom with the Nürburgring in the background.
… all eyes move to the “heart” and the evolution of BMW M since its founding days.


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The “heart” of every M automobile: the high performance M engine.


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On the large video wall in the lounge area, many films present the course of current events. This is one reason that customers often take a look in on Munich Autos, sometimes daily.


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“The idea of an M Community is very important to us,” explained Veronica. “It’s great to see that our customers meet here as often as possible – and of course bring along their friends as well.”


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Guests can get to know the M automobile genes in the most various ways. Sometimes it’s the core properties …


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… or details on the birthplace of each M automobile, the Nürburgring.


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While the customers are enjoying an espresso (excellent by the way), their M automobile is given a little additional gloss.


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And when the M automobile should have questions about more detailed care, the customers will also find a service executive in the lounge area.


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If the M automobile wants to visit the garage at short notice …


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… it’s only a window away from its owner …


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… who can follow the work in the almost clinically clean garage from the comfort of the lounge.


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M drivers …

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… then experience the best service.

“We try to do all of the work on our premises,” explained Veronica. “Our customers don’t feel comfortable when their M automobile is in foreign hands somewhere else.”

Benjamin Goh (who has been featured on M-power.com), customer of Munich Automobiles, told us: “Munich Auto makes everything possible for us.”

And this has also included a completely different colour for a BMW 1 Series M Coupé …


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… or the bonnet of the BMW 1 Series M Coupé MotoGP Safety Cars.


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And older BMW gems are restored by professionals.

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BMW 2002 tii.


Prospective buyers are advised primarily by extremely competent M specialists in Singapore.


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They also provide support and advice when a buyer is interested in BMW Individual options.

And correspondingly high is also the percentage of M automobiles refined with B Individual equipment – over 30%.

The M specialist remains the first contact – both before and after the sale. A very important criterion for success (not only) in Singapore.


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Of course, special status is also given to numerous events for prospective buyers and customers, like here the presentation of the BMW M5 Concept …


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… or the presentation of the BMW 1 Series M Coupé, when 16 out of 20 (equivalent to 80%) of this new M automobile were sold before the event was over …


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or a joint excursion …


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when we were quite impressed by the participants’ enthusiastic response afterwards. Ben Goh: "With the new M dedicated dealership came better servicing, product knowledge and of course more M events to tantalize our M driving experience."


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We wish the world’s first exclusive BMW M dealership continued success!


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Joel Chang, Andreas Rein (BMW Asia), Anthony Chan (f.l.t.r.)










Pics from a previous thread:




















































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      09-26-2011, 03:01 PM   #2
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Looks pretty sick, but thought I saw a few non-M's in the pic with the pea green e46 that were straddling the white M5, looks like a regular 1 & 3 series. JK, looks like one helluva dealership
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      09-26-2011, 03:09 PM   #3
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      09-26-2011, 03:19 PM   #4
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Looks cool, however, I get my car in Munchen at Die Welt
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      09-26-2011, 03:36 PM   #5
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OMG the color of the e92 in the3rd picture is soooo freakin hot..what color is that? i dont think its available to us here in the USA
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      09-26-2011, 03:45 PM   #6
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Crazy how the E46 is faster than the E92 at the Ring.
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      09-26-2011, 03:56 PM   #7
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Is this who I have to reach out to if i want that motogp hood and stripes for my car? I am starting to give up on bmw bringing these things to market for everyone that owns a 1m.
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      09-26-2011, 03:57 PM   #8
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Next time I'm in Singapore, I'll have to stop by!
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      09-26-2011, 04:02 PM   #9
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Quote:
Originally Posted by THE TECH View Post
Crazy how the E46 is faster than the E92 at the Ring.
thats the CSL that beat the E92

i think its crazy the M6 beat the M5

Last edited by M-Power111; 09-26-2011 at 04:08 PM.
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      09-26-2011, 04:28 PM   #10
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that's just awesome
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      09-26-2011, 04:37 PM   #11
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I absolutely LOVE the color of the ZCP wheels on that odd colored 1M. They should sell those here.


Quote:
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thats the CSL that beat the E92
Exactly! The E92 is a faster, better handling car than the E46.

Last edited by Sedan_Clan; 09-26-2011 at 04:47 PM.
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      09-26-2011, 04:50 PM   #12
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wow i want that CSL!
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      09-26-2011, 04:52 PM   #13
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What a crock. Why don't we have this here in the US? I believe we are the biggest market for BMW. Singapore. Really?
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      09-26-2011, 04:54 PM   #14
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Amazing!
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      09-26-2011, 04:58 PM   #15
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awesome
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      09-26-2011, 04:59 PM   #16
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Quote:
Originally Posted by Phil335 View Post
What a crock. Why don't we have this here in the US? I believe we are the biggest market for BMW. Singapore. Really?
No, last year China was the largest market for BMW. US 2nd.
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      09-26-2011, 05:14 PM   #17
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      09-26-2011, 05:14 PM   #18
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sickk a man's candy store
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      09-26-2011, 05:23 PM   #19
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Scrolling down the pictures in this thread... I was hoping it would never end... then it did
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      09-26-2011, 05:31 PM   #20
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Marketing amazing cars to one of the worlds best economies- BMW deserves to be top rated auto brand in world.. They are amazing cars and their tactics to sell then are genius.
I would consider this place a tourist attraction too! Lol
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      09-26-2011, 05:32 PM   #21
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nice pics
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      09-26-2011, 05:39 PM   #22
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I must have that dealership in my life.
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