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      07-26-2011, 05:05 PM   #1
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Ahead of its time... BMW X-coupe - The next canvas?

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Want to know the next big thing in the Premium market?
Three factors - All Wheel Drive , 3dr Coupe body and a Commanding driving position.
BMW have now initiated a brief for a potential sportier 3dr in the mold of the original Xcoupe Concept car.
Porsche are moving quickly on their Cajun , Range Rover have the evoque and now BMW are looking into the potential of a model which was first shown ten years ago...

Was it ahead of it's time?

The BMW XCoupe Concept.



back in 2001 it was the uncharted territory , some received the concept as innovative , creative and employing fresh-thinking. Others used it as ammo as hate against BMW's then design boss Chris Bangle.

Even though the Anders Warming designed body led to the BMW E85 Z4 a car that still looks good today even with it's origami surfaces and original appearance.

Xcoupe was created as a "Sport Activity Coupe" The project initially begun before the current X6 was conceived. As the original prototype looked more like a high-riding 6er Coupe , Before the morphing into the X6 as we know it.
Xcoupe used the X5's platform and drivetrain but on a 3dr body , unfortunately testing clinics made BMW revert the car to more standard luxury fare therefore making the car more conventional and with four doors to reflect the potential Xcoupe customer. The logical naming was deived from the fact that it is X5 based that it is the next step-up from the X5 therefore it became the X6.

BMW was the first with the idea for a "Premium" Sport Activity Coupe but the changes took the car into a new direction as the E71 shows. But now especially with several manufacturers now testing the water such as the Range Rover evoque and the Porsche Cajun fast approach as interpretations of 3dr Sport Activity Coupe's. BMW are thinking that the original Premium concept can be resurrected as it always intended to be. With a Commanding driving position , all-wheel-drive and a sportier 3dr Coupe profile.

As the original Concept was borne from the X5 drivetrain , BMW are looking at basing the initial study on the more accessible compact and entry modular platform rather than a larger platform for a Premium Coupe.
But to illustrate it's potential through design and dynamism, BMW are thinking about equipping it with the technology to make it a real contender on the road and against the Cajun in particular. So larger features such as Dynamic Performance Control, and a Turbo inline six- could be configured for the car.


The brief for the Interior packaging and design is said to favour 2+2 seating although the rear seats will be individually placed.
The rear trunk has to be a common Coupe-esque hatch although there is a suggestion for a single rear-hinged door on one side to showcase some extra practicality.



"X" Meets "Z" The ultimate "Hybrid" Sports Car.

Although the design work has commenced , BMW are looking for two specific factors in the competition, A 3dr Coupe -outline and stand-alone design representation.
The design brief sticks to a specific set of measurements which means it is in a specific segment. They want it to mix ideas with the Z series and the X series - a Hybrid. it is known internally as "K" or Half "X" .

Although what to call the car? If they get to the final stage - there is four contenders - X2 therefore completing the X synergy, The K2 initiating a new segment using the Half "X" , "Y" as between "X" and "Z" or simply just Xcoupe.

False Starts and New Beginnings. The BMW X4.




Now if you went into the design studio in Munich at BMW's FIZ complex , and you pulled the cover off of the clay model of the X4 this is what you would be looking at.
Although it is a render, the artist has tapped into how BMW can develop the X4 from the X3 and the simularities are uncanny. Right down to the features , height and the shape of the roof.

But yes, BMW do want an X4 as they see the car as very important for the Premium entry segment on two important factors both signifying growth.

The first being that BMW see the X4 as a choice for customers who want an X6 but find it too big and too expensive. And second there is a large market for previously owned X6 models which would mean X4 could be more accessible for these customers. X4 would inherit both BMW's Premium entry Petrol and diesel four and six cylinders making the car accessible for a lot more customers who crave the looks of a sport activity Coupe like the X6.


But what happened with the original based on the F25, X3 strategy?
It's problems came in packaging and because X4 was the little brother to the X6 it would be engineered to be very different dynamically and use some of the X6's tricks and some new ideas that were being developed for the X4 which will be seen with the M version of the X3.

Unfortunately some of these features impacted on the packaging of the car , compromising rear passenger room .The rear suspension for example and the overall track of the car was much wider , X4 also had to overcome changes so that the exhaust system would be able to extend to both sides of the undercarriage.
The X4 would have received an updated dynamic performance control as it's dynamic party trick ,but there was also hybrid drivetrains to consider and in the end the compromise was on passenger space at the rear.

The silver lining is that the X5 and X6 replacements come from a new modular matrix aimed at impacting a significant weight difference on the new X5 and X6.
This new platform matrix again is modular and adapatable which means it can be used for an X5 and then with the modular pieces that can either be added or subtracted be reduced to fit under an X3.
One common matrix that is modular will also be cost-effective for production , especially in a
single plant (Spartanburg) where the X5,X6,X3 and X4 would be manufactured for the global market.


Despite some factions of the media. The X4 was never coming to Frankfurt this September, or arriving next year. For the X4 it was always around 2014.
What will happen now is that engineers are working on a transfer programme with the next generation matrix and the designers will start to think of a new facia for the car since the arrival of the X4 would mean the approach of mid-life for the F25 X3.

Therefore the new X4 should lead the design charge to the next generation X3. So in essence it will showcase an individual look until the arrival of the next generation X3.
The delay is not going to be that long in fact it is almost on schedule with anticipated launch around 2014 and remains in BMW's strategy as one of the "20" - New models before 2015.



If you go back to before the arrival of the E53 X5 and then to the arrival of the E53 X5 you see a significant increase in sales and BMW's profits. With the arrival of the E83 X3 , E70 X5, E71 X6 ,E84 X1 and the F25 X3 you see the bars risng further . The "X" family although universally hated by some, has been very profitable for BMW and are very much huge contributors to it's success. Each X model globally showcases and continues it's sales popularity with BMW X models leading their respective segments as the best sellers and best models in their class.

Expect Xcoupe (if approved) and the X4 to further their appeal and increase BMW's sales and profitability.

Acknowledgment to TheophilusChin
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      07-26-2011, 06:06 PM   #2
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I was a strict proponent of more BMW's on the road up until recently... this is just getting out of hand. Too many mediocre models, lack of focus overall. BMW has lost it. Sure they'll break sales records but they're going to lose their long standing enthusiasts if they keep it up.
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      07-26-2011, 06:13 PM   #3
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Jeez BMW just stop already.
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      07-26-2011, 06:14 PM   #4
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Uggghh!!! Nein Danke! We might as well bring on the BMW Van!

Looks a lot like a Z4 mated with a X4... speaking of which... a two door X4 is a X2 in BMW-speak no?

Nein Danke mal zwie! Total Fail BMW.
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      07-26-2011, 06:15 PM   #5
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Quote:
Originally Posted by JoosyJoos View Post
I was a strict proponent of more BMW's on the road up until recently... this is just getting out of hand. Too many mediocre models, lack of focus overall. BMW has lost it. Sure they'll break sales records but they're going to lose their long standing enthusiasts if they keep it up.
+1 ... I even felt this way when the X6 and X1 were introduced. The X6 shouldn't exist/should replace the X5. The X3 should embody the ideas of the X6 but in the 3-series spirit/size and the X1 is retarded.
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      07-26-2011, 06:18 PM   #6
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BMW now has a larger lineup than GM, Honda and Toyota combined lol... I wonder if quality will suffer.
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      07-26-2011, 06:32 PM   #7
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Just awful, why do we need more ugly, high-riding wannabe-SUV's that sacrifice practicality for nothing?
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      07-26-2011, 06:34 PM   #8
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I actually like the way both design concepts look! But, BMW has lost its way.
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      07-26-2011, 06:44 PM   #9
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Why should BMW not investigate possible new segments?
We know that there is a market out there for a BMW X4.

BMW are and want to remain an independent manufacturer and for them to succeed then they need to increase sales, by 2020 BMW hope that they achieve a target of over two million units are sold.

BMW is a diverse manufacturer and it is right that it seeks to embrace customers seeking something different. Something BMW excell in.
The core attributes of BMW remain such as the best driving car in it's segment as a catalyst for the brands expansion towards new markets.

BMW quality does not suffer in the face of increased profit. But engineering costs will be reduced thanks to the substantial investment of developing key modular platforms that work like Meccano or Lego. A single base whereas the addition of modular pieces can increase or decrease length, width or size. Each model is then distinguished by adding the firewall and suspension mounts to suit what model will sit on top.

This also means that additional models could come from one matrix.
BMW is a business and that business has to make money. To say that enthusiasts are brushed aside is quite wrong. BMW do make cars for enthusiasts , otherwise you would not be here.
BMW are more capable than other manufacturers regarding certain things for example- If you take the M3 for example - BMW are the only manufactuer who has the best cost-to-manufacturer ratio for a carbon fibre roof piece for that segment. Audi can not do that neither can Mercedes-Benz without taking the price for the final unit higher than expected.

BMW will be the first manufacturer to produce mass volume CFRP and investment does in part come from sales especially the best selling SAV's.
Aslong as the SAV's continue to bring in money and fund other projects @ BMW. Then BMW will continue to investigate further options.
If BMW is to retain it's independence then it has to investigate and cater for new markets. And so will BMW North America - It can no longer allow enthusiasts and the media to turn it's nose up at innovation and products that can work in every other market .

Radical change is coming.
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      07-26-2011, 06:49 PM   #10
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      07-26-2011, 06:55 PM   #11
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Haha look at BMW trying to chase the Quattro Coupe with their own version - X-Coupe.

That's a pretty sick rendering. Sorry BMW, but AMC beat you on that one 20 years ago with the Eagle lol.

The X4 I could live with. There's people dumb enough to appreciate that vehicle. Just please take away the 5 Series GT. It's embarrassing already.
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      07-26-2011, 07:05 PM   #12
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Quote:
Originally Posted by SCOTT26 View Post
Why should BMW not investigate possible new segments?
We know that there is a market out there for a BMW X4.

BMW are and want to remain an independent manufacturer and for them to succeed then they need to increase sales, by 2020 BMW hope that they achieve a target of over two million units are sold.

BMW is a diverse manufacturer and it is right that it seeks to embrace customers seeking something different. Something BMW excell in.
The core attributes of BMW remain such as the best driving car in it's segment as a catalyst for the brands expansion towards new markets.

BMW quality does not suffer in the face of increased profit. But engineering costs will be reduced thanks to the substantial investment of developing key modular platforms that work like Meccano or Lego. A single base whereas the addition of modular pieces can increase or decrease length, width or size. Each model is then distinguished by adding the firewall and suspension mounts to suit what model will sit on top.

This also means that additional models could come from one matrix.
BMW is a business and that business has to make money. To say that enthusiasts are brushed aside is quite wrong. BMW do make cars for enthusiasts , otherwise you would not be here.
BMW are more capable than other manufacturers regarding certain things for example- If you take the M3 for example - BMW are the only manufactuer who has the best cost-to-manufacturer ratio for a carbon fibre roof piece for that segment. Audi can not do that neither can Mercedes-Benz without taking the price for the final unit higher than expected.

BMW will be the first manufacturer to produce mass volume CFRP and investment does in part come from sales especially the best selling SAV's.
Aslong as the SAV's continue to bring in money and fund other projects @ BMW. Then BMW will continue to investigate further options.
If BMW is to retain it's independence then it has to investigate and cater for new markets. And so will BMW North America - It can no longer allow enthusiasts and the media to turn it's nose up at innovation and products that can work in every other market .

Radical change is coming.
This is BMW's way of chasing Audi's dominance for market share.
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      07-26-2011, 07:05 PM   #13
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Rear end instantly reminded me of the Fiat Coupe
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      07-26-2011, 07:10 PM   #14
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2 door hatchback 2+2 with AWD? Sounds like an Audi TT with a redneck lift-kit.
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      07-26-2011, 07:15 PM   #15
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Organic lines are just maybe over the top.

The smallest render look good in many ways.
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      07-26-2011, 07:17 PM   #16
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Quote:
Originally Posted by SCOTT26 View Post
Why should BMW not investigate possible new segments?
We know that there is a market out there for a BMW X4.

BMW are and want to remain an independent manufacturer and for them to succeed then they need to increase sales, by 2020 BMW hope that they achieve a target of over two million units are sold.

BMW is a diverse manufacturer and it is right that it seeks to embrace customers seeking something different. Something BMW excell in.
The core attributes of BMW remain such as the best driving car in it's segment as a catalyst for the brands expansion towards new markets.

BMW quality does not suffer in the face of increased profit. But engineering costs will be reduced thanks to the substantial investment of developing key modular platforms that work like Meccano or Lego. A single base whereas the addition of modular pieces can increase or decrease length, width or size. Each model is then distinguished by adding the firewall and suspension mounts to suit what model will sit on top.

This also means that additional models could come from one matrix.
BMW is a business and that business has to make money. To say that enthusiasts are brushed aside is quite wrong. BMW do make cars for enthusiasts , otherwise you would not be here.
BMW are more capable than other manufacturers regarding certain things for example- If you take the M3 for example - BMW are the only manufactuer who has the best cost-to-manufacturer ratio for a carbon fibre roof piece for that segment. Audi can not do that neither can Mercedes-Benz without taking the price for the final unit higher than expected.

BMW will be the first manufacturer to produce mass volume CFRP and investment does in part come from sales especially the best selling SAV's.
Aslong as the SAV's continue to bring in money and fund other projects @ BMW. Then BMW will continue to investigate further options.
If BMW is to retain it's independence then it has to investigate and cater for new markets. And so will BMW North America - It can no longer allow enthusiasts and the media to turn it's nose up at innovation and products that can work in every other market .

Radical change is coming.
Unfortuntly Scott, BMW's are no longer known to be dynamically fun to drive. The electric steering is killing them, but if this means lighter M cars and CF implementation within cars, then I am all for it. Radical change is indeed coming. We just need to be ready to embrace it.
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      07-26-2011, 07:19 PM   #17
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Quote:
Originally Posted by SCOTT26 View Post
Why should BMW not investigate possible new segments?
We know that there is a market out there for a BMW X4.

What about the enthusiast or hardcore segment? You know the one where you offer an E92 M3 CSL or a 1M CSL for the United States.

You know that there is a market out there for a BMW M3 CSL and 1M CSL.

Why cater to enthusiasts as the brand once did, when you can instead develop strange ugly 2 door sporting SUV's for non-enthusiasts.

I'm really struggling to see any near future M product I can be even remotely looking forward to this side of the next generation M3 in what 3 years? In the next 3 years BMW is going to loose a lot of enthusiasts like me while BMW twiddles their thumbs and not give us the CSL cars of the current generation M cars for the meantime.

Last edited by HBspeed; 07-26-2011 at 07:25 PM.
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      07-26-2011, 07:41 PM   #18
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xCoupe... It is clear there is huge potential, I have high hopes it turns out more xDrive Performance Coupe, then true x-ness!
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      07-26-2011, 07:46 PM   #19
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I don't mind the idea of a 2 door SUV (SAV/SAC). If they do it right. I think that a "premium SAC" is unnecessary, but a 2 door X1 (X2 maybe?) X3, and X4 would be nice additions to the market.

I for one would not dismiss the X4 if they do it right. It can't be too heavy and needs to be fun to drive. But it can and will be what the X6 was meant to be, a nice sporty fun to drive SUV.
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      07-26-2011, 07:55 PM   #20
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Quote:
Originally Posted by HBspeed View Post
What about the enthusiast or hardcore segment? You know the one where you offer an E92 M3 CSL or a 1M CSL for the United States.

You know that there is a market out there for a BMW M3 CSL and 1M CSL.

Why cater to enthusiasts as the brand once did, when you can instead develop strange ugly 2 door sporting SUV's for non-enthusiasts.

I'm really struggling to see any near future M product I can be even remotely looking forward to this side of the next generation M3 in what 3 years? In the next 3 years BMW is going to loose a lot of enthusiasts like me while BMW twiddles their thumbs and not give us the CSL cars of the current generation M cars for the meantime.
Because enthusiasts are 1% of the population. Everyone else is an average joe.
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      07-26-2011, 08:13 PM   #21
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by 2020 BMW hope that they achieve a target of over two million units are sold.
Yup. That's why 3 series and 5 series are more common than Accords and Camry's these days.
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      07-26-2011, 08:18 PM   #22
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Quote:
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Yup. That's why 3 series and 5 series are more common than Accords and Camry's these days.
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