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      07-08-2011, 09:32 AM   #1
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Arrow BMW: A driving Obsession - CNBC Documentary to air July 13th @ 9PM ET




Description: CNBC goes inside to discover the essence of one of the most successful brands on earth where every dimension of the cars and company is engineered in search of perfection.

http://video.cnbc.com/gallery/?video=3000030075

http://www.cnbc.com/id/43109628/CNBC...E_ON_JULY_13TH

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CNBC's "BMW: A Driving Obsession" will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.

The show will also repeat on Sunday, July 17th at 10pm ET.

BMW: A DRIVING OBSESSION

CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.

CNBC Correspondent Carl Quintanilla takes viewers inside BMW’s secretive Tech Center, where teams of engineers obsess over the technical and mechanical details that the company says justify its cars’ high prices. Acoustic specialists consider every sound in the car, from the exhaust note to the window motors; ergonomic engineers labor over the stunningly complex mechanical labyrinth that is a modern seat; and crash specialists deliberately wreck a parade of high-dollar vehicles to improve safety.

BMW is a company enjoying success, but also facing significant challenges. Growing environmental and political pressures are making it increasingly tough to market high performance cars, but BMW is staking its future on its ability to build vehicles that are both sustainable and fun. BMW also faces daunting competition, not only from other German manufacturers like Audi, but also from carmakers in Japan, Korea – and soon, China.

CNBC's "BMW: A Driving Obsession" is the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse, and is now going flat out to maintain its edge.
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      07-08-2011, 09:51 AM   #2
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Thanks for the reminder, I just set the DVR.
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      07-08-2011, 10:38 AM   #3
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Thanks for the heads up.
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      07-08-2011, 12:41 PM   #4
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Awesome. Will have to watch it for sure
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      07-08-2011, 01:06 PM   #5
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Thanks, I'll definitely check this out.


-Vin
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      07-08-2011, 01:12 PM   #6
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Thnks will definately record it
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      07-08-2011, 03:04 PM   #7
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Thanks for the heads up! I'll set my DVR when I get home!
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      07-08-2011, 07:08 PM   #8
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http://www.m3post.com/forums/showthread.php?t=549290
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      07-08-2011, 07:29 PM   #9
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Quote:
Originally Posted by pmeloche View Post
It happens
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      07-12-2011, 01:48 PM   #10
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Also, check out the BMW Art Cars!

http://www.cnbc.com/id/43591717/

Slide 19
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      07-12-2011, 03:35 PM   #11
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This is going to be great for the resident koolaid BMW consumers. Expect to see-clean factories and clinical personalities.

We know that turbo charged engines and more production volume is the future for BMW thereby diluting the brand a few notches down. Driving obsession will cease to be the order of the day at BMW.

I think Americans have learned their lessons-especially Ford. That's who we need to watch.
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Last edited by checkmate; 07-12-2011 at 05:31 PM.
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      07-12-2011, 04:17 PM   #12
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art cars:



















[IMG]http://msnbcmedia.msn.com/i/CNBC/Sections/CNBC_TV/CNBC_US/Shows/_Documentaries_Specials/BMW/Slideshow/Art_Cars/bmw_art_cars_kayama.jpg
[/IMG]



















enjoy...
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      07-13-2011, 02:07 AM   #13
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Quote:
Originally Posted by dibxna View Post
art cars:



enjoy...
Can't wait... This documentary is going to be sick.

Dibxna, love that pic.
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      07-13-2011, 10:51 AM   #14
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I'll catch it at 10, hopefully it's good!
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      07-13-2011, 11:57 AM   #15
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Cant wait.. Have it DVRd just incase. The show will most likely be followed by a 40min drive.
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      07-13-2011, 12:04 PM   #16
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Thanks for the reminder I'll set my recorder top catch it.
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      07-13-2011, 09:00 PM   #17
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Just finished watching the documentary - so-so. Not bad but definitely not breathtaking. Didnt really live up to the title. Anyway, in the opeming minutes, the guy was driving Z4: either he was nervous or the wheels are badly unbalanced but that was a lot of steering wheel movement, especially for an autobahn. I drove Z4 and it wasnt that nervous as it looked here...
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      07-13-2011, 09:58 PM   #18
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I just got through watching the program as well. I agree that it was so-so. Most notably, for me, was that Carl Quintanilla acted like an idiot. First of all, I'm pretty sure he wasn't wearing his seat belt while driving down the Autobahn. Secondly, some of his questions were borderline offensive to the people he was interviewing. Just my $0.02.
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      07-13-2011, 10:28 PM   #19
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How could they not talk about the M Division?
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      07-13-2011, 10:33 PM   #20
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How could they not talk about the M Division?
+1
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      07-13-2011, 10:44 PM   #21
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Quote:
Originally Posted by CrazyIvan View Post
Just finished watching the documentary - so-so. Not bad but definitely not breathtaking. Didnt really live up to the title. Anyway, in the opeming minutes, the guy was driving Z4: either he was nervous or the wheels are badly unbalanced but that was a lot of steering wheel movement, especially for an autobahn. I drove Z4 and it wasnt that nervous as it looked here...
One of the partners in my firm drives that way - wheel is constantly moving unnecessarily. Drives me crazy!
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      07-13-2011, 10:44 PM   #22
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I thought the show was pretty bad. It was a news show, and I think the big problem was the subjects they decided to cover wasn't the most interesting to me. I think the moderator was asking some really dumb questions to the subjects. Things I wish they covered/talked more about:

- They totally skipped out on the 80's and how BMW became the 'ultimate driving' machine and the car of the yuppies

- With that didn't go into at all the 3 -series which is the standard of its class for over 2 decades and made BMW what it is today

- Of course didn't once talk about the M division

- Besides the 'i' series, didn't talk about the future of BMW with turbo-charging and smaller engine displacements and hybrid technology (ie the whole Efficiency Driving stuff)

- While they had a commerical about BMW in SC, didn't cover at all about that plant and how it makes every X vehicle for BMW.

Really not worth watching, if you miss it.
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