BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
Lux Angel Eyes
Post Reply
 
Thread Tools Search this Thread
      06-02-2011, 12:57 PM   #1
Jason
Administrator
Jason's Avatar
United_States
6757
Rep
16,683
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Post BMW Ranks #1 in Social Media Aptitude by Digital Innovation Think Tank

BIMMERPOST NEWS
BMW Ranks #1 in Social Media Aptitude by Digital Innovation Think Tank
8
COMMENTS
Name:  bmwusafacebook.jpg
Views: 2123
Size:  119.1 KB

BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2
  • 02.06.2011
First-Ever Prestige 100® Facebook IQ Index Evaluates Efforts of 100 Top Brands on the World’s Fastest Growing Platform

Woodcliff Lake, NJ – June 2, 2011… BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches & jewelry and spirits & champagnes categories on the world’s fastest growing platform.

BMW owns and maintains 54 separate Facebook pages pertaining to its various geographic regions, business segments and products, each of which were evaluated for this study.

“BMW is the ultimate social machine,” says Maureen Mullen, Director of Research and Advisory at L2. “The brand’s global page plays host to 5.5 million fans, and registered the highest engagement rate in the Index. With another 50+ Facebook pages catered to local markets and specific models BMW is driving away from the competition.”

Authored by Scott Galloway, New York University clinical professor of marketing and founder of L2, in partnership with Buddy Media, the index evaluates and ranks the Facebook efforts of prestige brands across four criteria: size & growth, engagement, programming and integration. Each brand was scored against more than 200 qualitative and quantitative data points, and assigned a Facebook IQ ranking of genius, gifted, average, challenged or feeble.

“We see social media as a key component to all of our marketing and communications strategies,” said Trudy Hardy, Manager BMW Marketing Communications and Consumer Events.” “Over the past several years we’ve made a concerted effort to engage BMW customers and fans through social media channels and are thrilled to see our work recognized.”

“Facebook aptitude will be one of the defining competencies that separates winners from losers in prestige, said Galloway. “Our ranking aims to provide an actionable metric that prestige executives can use to determine where they will garner greatest return on incremental investment on the platform.”

For more information and to view complete results of the survey, visit: http://bit.ly/L2FacebookIQ.



Appreciate 0
      06-02-2011, 04:50 PM   #2
1006will
Enlisted Member
United_States
0
Rep
48
Posts

 
Drives: 2013 335xi Coupe
Join Date: Jan 2011
Location: New Brunswick

iTrader: (0)

Great Innovation that doesn't even allow me to input exact house/Street number on GPS, something a $100 Garmin can do.
Appreciate 0
      06-02-2011, 07:20 PM   #3
pmeloche
Lieutenant Colonel
pmeloche's Avatar
Canada
17
Rep
1,612
Posts

 
Drives: 2013 F25 X3 xDrive35i
Join Date: Feb 2008
Location: Montréal, Canada

iTrader: (0)

I wish they would spend less money on Facebook and more on better parts. I just had camshaft sensors fail on my X5. Fortunately, it was still under warranty.
__________________

Patrice
2013 F25 X3 xDrive35i Vermillion Red
Appreciate 0
      06-02-2011, 08:19 PM   #4
Diver
Colonel
Diver's Avatar
United_States
43
Rep
2,895
Posts

 
Drives: Black '12 135i DCT PPK Msport
Join Date: Nov 2010
Location: Texas

iTrader: (0)

Best car company on facebook, what a distinction.
__________________
Appreciate 0
      06-02-2011, 10:32 PM   #5
GOLFFRR
BimmerPost Supporting Vendor
GOLFFRR's Avatar
276
Rep
17,376
Posts


 
Drives: Golf Cart
Join Date: Mar 2009
Location: Solvang, CA/Camarillo, CA

iTrader: (4)

thats pretty cool
__________________

BEFORE YOU BUY YOUR NEXT BMW, EMAIL US FIRST WE CAN HOOK YOU UP!
Need a quote or assistance from David? GO HERE-->bmwdavid@icloud.com or 202-262-2900
David's ED special ALL M cars-->http://f10.m5post.com/forums/showthread.php?t=1042739
Appreciate 0
      06-03-2011, 06:00 AM   #6
rjs
Major
rjs's Avatar
England
15
Rep
1,281
Posts

 
Drives: E93 M3
Join Date: Oct 2006
Location: UK (West Mids)

iTrader: (0)

Garage List
'09 M3 (e93)  [5.00]
What a boring story
__________________

E93 M3
| Azurite Black | Extended Bamboo Leather | Piano Black Trim | 19" 220M Wheels | Shadowline Trim | Edition Grills
M DCT | HDD iDrive | EDC | Bluetooth | Front & Rear PDC | Heated Seats | DAB Radio | Hi-Fi Speakers | USB Audio | SmartTOP
Appreciate 0
      06-03-2011, 07:40 AM   #7
NL-J
Second Lieutenant
NL-J's Avatar
Netherlands
3
Rep
292
Posts

 
Drives: E89 sDrive30i
Join Date: May 2010
Location: NL

iTrader: (0)

Lol, yeah, this whole social media thing is becoming a bit annoying.
__________________
http://www.1addicts.com/forums/image.php?type=sigpic&userid=90675&dateline=127555  8313
Appreciate 0
      06-03-2011, 11:02 AM   #8
Omar@ActiveAutowerke
74
Rep
1,783
Posts

 
Drives: E92 M3
Join Date: Feb 2007
Location: Miami

iTrader: (1)

That is pretty cool, congrats to BMW.

We have done some social media work with blendrmediagroup.com..
Appreciate 0
      06-03-2011, 11:40 AM   #9
antzcrashing
... can I get a 1M
antzcrashing's Avatar
13
Rep
1,109
Posts

 
Drives: 2006 330i
Join Date: Sep 2007
Location: Miami FL

iTrader: (0)

Garage List
2006 BMW 330i  [5.00]
Quote:
Originally Posted by pmeloche View Post
I wish they would spend less money on Facebook and more on better parts. I just had camshaft sensors fail on my X5. Fortunately, it was still under warranty.
marketing is necessary. Companies that fail to market, fail. Companies that lead in social media win.

What better way to say "we are interested in young buyers" than to reach out to them with their choice social tools?

BMW is smart.
__________________
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:51 AM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST