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| 04-14-2011, 10:09 AM | #1 |
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Administrator
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BMW to Focus on TV Advertising Marketing
BIMMERPOST NEWSBMW to Focus on TV Advertising Marketing BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising. BMW and its previous lead agency, GSD&M Idea City ended their five year relationship in late October after the much maligned (on the internet) "Joy is BMW" marketing campaign. Much of the criticism came from displeased BMW enthusiasts who feared an abandoning of the "Ultimate Driving Machine" slogan, which BMW says it has not abandoned. As a sign of BMW's TV-centric marketing strategy, the company advertised during the Super Bowl after a 10-year hiatus. BMW's near term future advertising will focus on TV and social media, promoting new and redesigned vehicles such as the X3 crossover. Later in the year, BMW will launch campaigns citing innovations and technologies said to set it apart from the competition. Specifically, BMW appears to be drawn to advertising on live TV events because viewers are less likely to record and skip over the commercials in such programming. Along with the Super Bowl, BMW ran commercials during last month's Academy Awards broadcast and plans to advertise heavily during major golf tournaments and Sunday night football this year. Source: Autonews Heidi Share this story
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| 04-14-2011, 02:05 PM | #4 |
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Brigadier General
 
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bring back BMW films. best advertising of all time- for anything.
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7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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| 04-14-2011, 02:10 PM | #5 |
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Colonel
 
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Notice in the shot they are using a babe to sell the car.
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| 04-14-2011, 02:57 PM | #7 |
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First Lieutenant
 
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My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe
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2011.5 E92 ///M3 Space Gray; Fox Red & Blk; 6MT; ZCP; ZCV; ZP2; ///M Performance Exhaust (sold)
2012 VW Jetta TDI Silver (sold; no longer commuting) 2002 Subaru WRX (sold) The World in 35mm |
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| 04-14-2011, 03:23 PM | #8 |
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1. Man Utd 2. BMW 3. Beer
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Yes...Produce ads similar to the ones from BMW films, The Driver, with Clive Owen. Make short films along with edited for TV slot ones.
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| 04-14-2011, 04:56 PM | #9 |
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def like someone said, the BMW short films were awesome
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| 04-14-2011, 06:39 PM | #10 | |
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| 04-14-2011, 10:36 PM | #12 | |
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Brigadier General
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For example take my favorite one of all, the follow. the whole time you're following this girl who's trying to leave mickey rourke. throughout the movie you're made to believe that she is cheating on him until the very end when you see her black eye. Truly unbelievably written films, that each bring a very artistic twist to the table. I think that todays line up of BMWs would work well with new BMW films because BMW's design is a love or hate, artsy, take it or leave it, bold design. plus i'd love to see an updated version of Star done with an F10 M5.
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7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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| 04-15-2011, 08:15 AM | #13 | |
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Major
 
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| 04-15-2011, 09:58 AM | #14 | |
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Lieutenant Colonel
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