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      07-10-2013, 04:40 PM   #1
g222leav
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BMW billboard - Cheap gimmick or great advertising?

http://screen.yahoo.com/mannequin-bi...232256200.html

Tell me what you think?
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      07-10-2013, 04:47 PM   #2
williyam
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Quote:
Originally Posted by g222leav View Post
Genius
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      07-10-2013, 04:49 PM   #3
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i want to buy a dummy, so i guess it worked
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      07-10-2013, 05:13 PM   #4
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Stupid... This is what happens when some Yahoo at a dealership "has a great idea" instead of them using an agency for their marketing and advertising.
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      07-10-2013, 06:12 PM   #5
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I think it's great. Imaginative, unconventional and eye-catching. Just the thing to drum up customers.

The auto business has always had some of the most innovative advertising minds. For example, a dealer in San Francisco, Horse Trader Ed by name, use to to put a young lady at the top of a 50 foot pole. She would stay there sometimes weeks at a time. http://news.google.com/newspapers?ni...g=4558,4906933
Crazy, but the guy moved a lot of cars!
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      07-10-2013, 06:13 PM   #6
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People are talking about it lol
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      07-10-2013, 06:27 PM   #7
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Interesting--this was done in the southern portion of Connecticut for a New London BMW.
I wonder if BMW has this has a national campaign.
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      07-10-2013, 07:10 PM   #8
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I would be interested in learning if the Dealership saw an increase in foot traffic and sales.
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      07-10-2013, 07:44 PM   #9
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It's interesting only because that's what qualifies as a "Big Story" in Cincinnati.
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      07-10-2013, 08:18 PM   #10
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You only remember an advertisement if it is too good or to bad. Too good because of BMW and bad because of the mannequin. Two for two then.
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      07-10-2013, 09:20 PM   #11
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I wonder if BMW has this has a national campaign.
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      07-10-2013, 09:55 PM   #12
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it doesn't even make sense. what's the point of the mannequin up there?
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      07-10-2013, 10:27 PM   #13
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I never understood the idea behind it but this is old news. About two or three years back a similar dummy was set on top of a BMW bill board off I95 north near New Haven CT. I remember it being broadcasted on the news and a few weeks later they took it down. To many people calling the police thinking it was some suicide jumper.
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      07-10-2013, 10:28 PM   #14
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Quote:
Originally Posted by nmehta211 View Post
Interesting--this was done in the southern portion of Connecticut for a New London BMW.
I wonder if BMW has this has a national campaign.
Oops I didnt even see your comment until I posted mine.
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      07-10-2013, 11:33 PM   #15
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it is different. It does the job of catching one's attention, but I can see how it could be dangerous.
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      07-10-2013, 11:50 PM   #16
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creates a significant distraction/potential safety issue; you think an advertiser would be using way better common sense judgment than this and in good conscience realize the potential ramifications of such a decision.
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      07-11-2013, 11:19 AM   #17
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BMW already raking in record Jan-June sales numbers. What are they trying to accomplish? They don't need this kind of attention.
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