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      02-15-2011, 12:04 PM   #1
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Lightbulb BMWActivethefuture Part 3: Reinventing Mobility

BMWActivethefuture Part 3: Reinventing Mobility

Third Installment From BMW Documentaries, “Reinventing Mobility,” Launches Online Today, Explores the Conflicts Between The Automobile as a “Rad Ride ” and The Automobile as Efficient Transportation

Woodcliff Lake, NJ, February 15, 2011— “Reinventing Mobility,” chapter three of the BMW Documentaries Film series Wherever You Want To Go, appears today online at In this installment, the series sets out to identify the complexities and tensions of the future of mobility as rooted in popular theories of today. In particular, the film looks at the massive behavior changes needed to reinvent mobility into simpler and more efficient forms, and what we all may have to give up to achieve it.

As evidenced in the film, the future of mobility is clearly complex. We are entering an exciting future that will feature an entirely new DNA for the automobile based on electricity and hydrogen from renewable sources. The automobile of the future will be connected to every other car on the road, enabling communication between vehicles and everything else along the roadway. As a result, the automobile of the future will be nearly sentient and may literally drive and park itself. But is the automobile of the future worth the price of losing the romance and excitement that comes from the rumbling and powerful cars we love and cherish? In the future, will there be room for both?

“Reinventing Mobility” features Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founder Robin Chase; founder Graham Hill; editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; BMW DesignWorks USA President Laurenz Shaffer; MIT Sloan Director of Automotive Professor Wai Chang; and Human Business Works President & CEO Chris Brogan and others.

Here are the previous two chapters:
Ch. 1 - The New City
Ch. 2 - Why Are There Still No Flying Cars?

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      02-15-2011, 12:56 PM   #2
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interesting video; I think placing a Metro train on every major HWY here in Los Angeles will reduce traffic; costly: yes, beneficial: yes. Why do so? Reduce traffic by probably 50%; leaving those hardcore enthusiasts like us to enjoy driving
I do like the idea of the car parking itself . I don't waste time looking for a spot
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      02-15-2011, 01:02 PM   #3
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At 6:30.... was that the isetta successor?
7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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      02-15-2011, 01:03 PM   #4
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They are building Metro trains here in Houston, but they are street level trollies which cause traffic to back up at crossings. It does help to deal with downtown parking shortages.
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      02-15-2011, 01:46 PM   #5
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Part of my relaxation after work is not a silent electric car, but my BMW performance exhaust at redline
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      02-15-2011, 05:04 PM   #6
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nobody parks my car but me...

and what the hell is that guy talking about, a silent car to relax, much of the joy of the car is the sound..
anw, future, we shall see!!
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      02-15-2011, 08:04 PM   #7
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      02-16-2011, 06:33 AM   #8
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you buy for individuality, functionality, and reliability.
different opinions from broad base groups.
no one is wrong.
"i am entitled!"

identifying to sell.

"make it fun"

interesting campaign...
interesting video logs.

can also say -
technology is da bomb. go and get it.
2011 335 E90 MTECH 6MT • KW V3 • INJEN Intake • Berk 4" DP • Vanguard V2 exhaust • Procede V5 • Stoptech BBK • RPI Scoops • Karbonwerk CSL Trunk • LUX H8 • 19" BBS LM • 18" BBS GT4
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      02-16-2011, 02:48 PM   #9
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very nice video from bmw, presenting both points of view; the majority who just want cars as transportation machines to get them from point A to B, and the minority, which in this case are us, who enjoy every bit in driving and appreciate some sort of things like, power, steering feel, exhaust sound, induction sound, naturally aspirated engines, manual trans, and rear wheel drive.
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      02-16-2011, 07:05 PM   #10
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Loving this documentary series.
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      02-21-2011, 04:03 AM   #11
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Originally Posted by JoeyBananaz18 View Post
At 6:30.... was that the isetta successor?
No, I believe that's Gordon Murray's (the man behind the McLaren F1) t27.

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