BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
GTB Performance
Post Reply
 
Thread Tools Search this Thread
      12-14-2010, 02:09 AM   #1
Jason
Administrator
Jason's Avatar
United_States
6759
Rep
16,684
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Cool BMW Ad Utilizes After-Image Effect on Viewer's Eyes

Here is a neat look at a recent cinema advertising campaign undertaken by BMW which utilizes a phenomenon called the After-Image Effect. The After-Image Effect is the visual effect one experiences when looking at a bright light source (such as the sun or camera flash) and the spots one sees when closing the eyes immediately afterwards.

In this ad, the BMW letters flashes momentarily towards the end of the ad and the viewers were asked to close their eyes immediately after conclusion of the ad spot. What they saw was a lingering BMW sign. Viola, the first advertising commercial that doesn't use a directly visible logo! Oh, and the ad isn't too shabby either - featuring sportbike champ Ruben Xaus.

* Note: this does NOT work by watching the video, only for those who see the ad in person


__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Appreciate 0
      12-14-2010, 03:24 AM   #2
BMWI6
Major
BMWI6's Avatar
Colombia
32
Rep
1,322
Posts

 
Drives: 335is
Join Date: Feb 2008
Location: Miami, Fl

iTrader: (2)

Awesome! Except now I wish I could see it for myself.
__________________
If everything seems under control, then you aren't going fast enough"
Appreciate 0
      12-14-2010, 03:30 AM   #3
WWONG
Banned
United_States
38
Rep
1,833
Posts

 
Drives: 2012 BMW X5 xDrive35d
Join Date: May 2010
Location: Houston, TX

iTrader: (14)

Cool semi-subliminal advertising, bro.
Appreciate 0
      12-14-2010, 04:39 AM   #4
keanu1
tiamat
keanu1's Avatar
Romania
27
Rep
1,313
Posts

 
Drives: 525 d
Join Date: Aug 2007
Location: romania

iTrader: (0)

is it legal?
Appreciate 0
      12-14-2010, 06:03 AM   #5
Sylon
Brigadier General
Sylon's Avatar
United_States
60
Rep
3,415
Posts

 
Drives: 2011 135i, SG/CR, 6MT, M-Sport
Join Date: Apr 2010
Location: Michigan / Ohio

iTrader: (0)

Garage List
2011 135i  [4.60]
Quote:
Originally Posted by keanu1 View Post
is it legal?

Why wouldn't it be? Subliminal messaging has been used for years, especially in movie theaters. This one even announces that it exists within the ad, so its really not all that secretive.
__________________

2011 BMW 135i | Space Gray | ///M-Sport | BMW CCA #450291
Facebook / Instagram / YouTube / Twitter
Appreciate 0
      12-14-2010, 06:41 AM   #6
termigni
Lieutenant
termigni's Avatar
United_States
5
Rep
583
Posts

 
Drives: S2000, X5, 528xi, E92
Join Date: Oct 2006
Location: NJ

iTrader: (0)

"I see dead people"
__________________
Appreciate 0
      12-14-2010, 06:56 AM   #7
FrankiE90
Major General
FrankiE90's Avatar
United_States
266
Rep
8,666
Posts

 
Drives: Krooked Sk8board
Join Date: Feb 2008
Location: Pasadena, Ca

iTrader: (11)

Send a message via Skype™ to FrankiE90
"I will buy bimmers only!" reprogrammed
at 2:04 is the flash of light with the logo - we're not gonna see it on u tube.
2:13 - 2:16 is where u would see the color'd logo.

nice acid trip effect.
literally a burn in.
__________________
FrankiE90 AKA:.[The TANK] *CLICK THE SIG
2011 335 E90 MTECH 6MT • KW V3 • INJEN Intake • Berk 4" DP • Vanguard V2 exhaust • Procede V5 • Stoptech BBK • RPI Scoops • Karbonwerk CSL Trunk • LUX H8 • 19" BBS LM • 18" BBS GT4
Appreciate 0
      12-14-2010, 07:09 AM   #8
auggiem3
Captain
auggiem3's Avatar
United_States
12
Rep
647
Posts

 
Drives: e92 M3 / former e46 M3 owner
Join Date: Jan 2009
Location: Washington, DC

iTrader: (1)

This technique is very cool...but is it transferable to delivery beyond "in person" viewing?
Appreciate 0
      12-14-2010, 08:49 AM   #9
USC2000
Major
USC2000's Avatar
United_States
13
Rep
1,262
Posts

 
Drives: F30 328i M Sport
Join Date: Jul 2007
Location: El Paso, TX

iTrader: (10)

I think you could see it if you can recreate the same environment they saw it in. Just need to view it in a really dark room with a bright enough tv. Anyone wanna give it a shot?
__________________
2014 Alpine White 328i M Sport | M Performance Exhaust | M Performance Front Splitter | M Performance Carbon Fiber Spoiler | M Performance Grills | M Performance Pedals
Appreciate 0
      12-14-2010, 09:27 AM   #10
JayKay335i
Banned
Egypt
77
Rep
5,047
Posts

 
Drives: ///M323 DCT
Join Date: Apr 2009
Location: North Dakota; its best DUHHHHHH

iTrader: (1)

Very cool. They need to consult with a vision scientist to see how to do it correctly. There are better ways that will leave more vivid images than just flashing a light once.
Appreciate 0
      12-14-2010, 10:02 AM   #11
DM1
Captain
DM1's Avatar
Mexico
17
Rep
695
Posts

 
Drives: Waiting for it...
Join Date: Nov 2006
Location: Monterrey, Mexico.

iTrader: (0)

Garage List
2007 Z4 3.0si  [0.00]
2006 325i  [0.00]
2005 Renault Megane RS  [0.00]
BMW pioneering again. Nice!
__________________


Follow my blog at http://dmauto.wordpress.com
Appreciate 0
      12-14-2010, 10:06 AM   #12
Sylon
Brigadier General
Sylon's Avatar
United_States
60
Rep
3,415
Posts

 
Drives: 2011 135i, SG/CR, 6MT, M-Sport
Join Date: Apr 2010
Location: Michigan / Ohio

iTrader: (0)

Garage List
2011 135i  [4.60]
Quote:
Originally Posted by USC2000 View Post
I think you could see it if you can recreate the same environment they saw it in. Just need to view it in a really dark room with a bright enough tv. Anyone wanna give it a shot?

I dont think that would work. If they only had to use a single screen, they wouldnt need the box light and BMW cutout behind the projection screen. The trick is, when the film displays the "flashing light" on the projection screen, the box light behind it flashes at the same time. The BMW cutout in between the box light and the projection screen is lit up and is burned into your eyes, causing the spots when you close them.


The box light behind the projection screen is masked by the bright light within the film. It all happens at the same time so you dont notice it right away. But Im almost 100% sure you would need to have the same setup in person to experience this for yourself.
__________________

2011 BMW 135i | Space Gray | ///M-Sport | BMW CCA #450291
Facebook / Instagram / YouTube / Twitter
Appreciate 0
      12-14-2010, 10:08 AM   #13
Jason
Administrator
Jason's Avatar
United_States
6759
Rep
16,684
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Quote:
Originally Posted by sippinblkgold View Post
haha i'll try it tonight on the 50" plasma with all the lights off. if i have a second bmw by the end of the day tomorrow, run!!
Quote:
Originally Posted by Sylon View Post
I dont think that would work. If they only had to use a single screen, they wouldnt need the box light and BMW cutout behind the projection screen. The trick is, when the film displays the "flashing light" on the projection screen, the box light behind it flashes at the same time. The BMW cutout in between the box light and the projection screen is lit up and is burned into your eyes, causing the spots when you close them.


The box light behind the projection screen is masked by the bright light within the film. It all happens at the same time so you dont notice it right away. But Im almost 100% sure you would need to have the same setup in person to experience this for yourself.
Correct.

* Note: this does NOT work by watching the video, only for those who see the ad in person
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Appreciate 0
      12-14-2010, 11:02 AM   #14
Chewy734
Major General
United_States
165
Rep
6,792
Posts

 
Drives: 2006 BMW 330i ZPP, ZSP
Join Date: Dec 2008
Location: Minneapolis, MN

iTrader: (15)

That's awesome! Pioneering the way you see ads... gotta love it!
__________________

Currently for sale: N/A
Appreciate 0
      12-14-2010, 11:37 AM   #15
Slalom
First Lieutenant
Slalom's Avatar
Canada
3
Rep
371
Posts

 
Drives: 04 Z4,12 M3, 14 335 GT MSport
Join Date: Nov 2010
Location: Ottawa

iTrader: (0)

Garage List
The FCC held hearing in 1974 on subliminal advertising. A policy statement was issued to the effect that such advertising was "contrary to the public interest" and "intended to be deceptive".

Thus you will not see it on TV in the US. It has also been banned in Canada.

The FCC pronouncement is influential but not determinative for advertising in cinemas as was the case here (also it took place in Germany).
__________________
Collelongo (AQ) BMW Club
Sometimes I wonder why I drive BMW's then I drive something else and the doubt disappears.
Appreciate 0
      12-14-2010, 01:34 PM   #16
Sylon
Brigadier General
Sylon's Avatar
United_States
60
Rep
3,415
Posts

 
Drives: 2011 135i, SG/CR, 6MT, M-Sport
Join Date: Apr 2010
Location: Michigan / Ohio

iTrader: (0)

Garage List
2011 135i  [4.60]
Quote:
Originally Posted by Slalom View Post
The FCC held hearing in 1974 on subliminal advertising. A policy statement was issued to the effect that such advertising was "contrary to the public interest" and "intended to be deceptive".

Thus you will not see it on TV in the US. It has also been banned in Canada.

The FCC pronouncement is influential but not determinative for advertising in cinemas as was the case here (also it took place in Germany).


I believe you about the FCC ruling, but I dont see this as subliminal. The definition of subliminal is "Below the threshold of conscious perception. Inadequate to produce conscious awareness but able to evoke a response.", basically tapping into a person's subconscious. They made if very clear that the message was there and even instructed how to see it. I think thats how they get around the subliminal part, they weren't exactly secretive about it, they said right in the ad that the BMW logo was there.

I dont see it as subliminal only because they said it was in the ad. Its more like an illusion, just a party trick.
__________________

2011 BMW 135i | Space Gray | ///M-Sport | BMW CCA #450291
Facebook / Instagram / YouTube / Twitter
Appreciate 0
      12-14-2010, 06:04 PM   #17
Ryan_T
Prospective Lurker
Ryan_T's Avatar
Canada
2
Rep
127
Posts

 
Drives: B8 A4
Join Date: Jul 2009
Location: Canada

iTrader: (0)

Very neat.
__________________
Ryan - flickr
Appreciate 0
      12-15-2010, 01:20 AM   #18
JOE2391
Private First Class
JOE2391's Avatar
United_States
2
Rep
152
Posts

 
Drives: 128i
Join Date: Apr 2010
Location: NY Westchester County

iTrader: (0)

coca cola used to do that in the 70's during movies... and thats illegal because there flashing there logo into your subconscious thus making u want a coke... it just happens so fast you'll have no idea what you even saw...
Appreciate 0
      12-15-2010, 10:24 AM   #19
MolanM3
Banned
1
Rep
141
Posts

 
Drives: E92
Join Date: Apr 2008
Location: Korea --> canada

iTrader: (0)

this is so cool. i will try to use this technic on other people.
Appreciate 0
      12-15-2010, 01:01 PM   #20
ramyar
Member BMW CCA Los Angeles
ramyar's Avatar
United_States
6
Rep
437
Posts

 
Drives: 11.5 M3 Sedan
Join Date: Oct 2008
Location: Los Angeles, CA

iTrader: (0)

Garage List
2014 BMW M5  [0.00]
Quote:
Originally Posted by keanu1 View Post
is it legal?
Quote:
Originally Posted by Sylon View Post
Why wouldn't it be? Subliminal messaging has been used for years, especially in movie theaters. This one even announces that it exists within the ad, so its really not all that secretive.
Subliminal advertising is illegal in the US. Regarding this specific ad, that's debatable. Then again, most people who are hypnotized know and remember being, yet may still carry out the hypnotized suggestions.
__________________
Current Rides:
2014 ///M5 ZCP

Much enjoyed:
2011.5 ///M3 Sedan || 2007 ///M Coupe || 2008 550i Sport || 2006 ///M3 ZCP || 2008 X3 3.0si || 2006 325i || 2003 Z4 3.0 Roadster || 2003 330ci || 2002 325i
Appreciate 0
      12-16-2010, 11:23 PM   #21
Nutballa
Captain
Nutballa's Avatar
United_States
48
Rep
790
Posts

 
Drives: BMW 335i
Join Date: Sep 2008
Location: Austin, Texas+ San Antonio

iTrader: (1)

Send a message via AIM to Nutballa Send a message via Yahoo to Nutballa
Inception.
__________________
BMW FTW!

"Power is nothing without Control" - Pirelli.


Appreciate 0
      12-16-2010, 11:28 PM   #22
Focus
Captain
18
Rep
942
Posts

 
Drives: N/A
Join Date: Apr 2010
Location: Jersey

iTrader: (2)

R
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 07:52 PM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST