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      09-28-2009, 09:52 AM   #1
Docray1
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No More Brochures?

Is it true that BMW will no longer be printing brochures for their models? I havent been able to access them on their website and my dealer tells me that BMW decided to stop printing them. Sorry if this has already been mentioned or discussed.
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      09-28-2009, 11:36 AM   #2
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      09-28-2009, 12:33 PM   #3
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I heard about this. However i heard that BMW plans to make one big generic book that will cover all of the different BMW models.
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      09-28-2009, 12:48 PM   #4
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thats just weird... i dont know. not everyone's that tech savvy ... plus reading a brochure is easier sometimes.
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      09-28-2009, 01:19 PM   #5
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Quote:
Originally Posted by montreal red View Post
thats just weird... i dont know. not everyone's that tech savvy ... plus reading a brochure is easier sometimes.
I agree totally. Plus, there are plenty of times you cant be next to a PC and having the printed material is a big help. And those "build your own" minisites just dont do a credible job with exterior and interior colors. The online "gallery" also isnt nearly as nice as a good brochure picture.

I am truly disappointed that BMW seems to be reaching too far into the "cost-cutting" bin and not towards differentiating themselves as a more premium automaker.
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      09-28-2009, 04:38 PM   #6
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Quote:
Originally Posted by Docray1 View Post
I agree totally. Plus, there are plenty of times you cant be next to a PC and having the printed material is a big help. And those "build your own" minisites just dont do a credible job with exterior and interior colors. The online "gallery" also isnt nearly as nice as a good brochure picture.

I am truly disappointed that BMW seems to be reaching too far into the "cost-cutting" bin and not towards differentiating themselves as a more premium automaker.
+1000

brochures are extremely helpful
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      09-28-2009, 05:14 PM   #7
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People tend to research their purchases online more so they probably weren't moving many brochures. I wish they still had them, I've got brochures for every car I've owned, and a few I seriously thought about getting.
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      09-28-2009, 06:14 PM   #8
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People tend to research their purchases online more so they probably weren't moving many brochures. I wish they still had them, I've got brochures for every car I've owned, and a few I seriously thought about getting.
Well, I personally research on-line and then if I'm interested, my next step is the brochure. I get a far more coherent understanding of the engineering and philosophy behind the car and more detailed pictures of the exterior and interior. Once my interest is piqued, I'll head out to the dealer.

The lack of a brochure for a premium automobile makes no sense to me at all - aside from saving a few dollars. From what I'm hearing - and seeing - BMW's cost-cutting seems a bit too heavyhanded.
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      09-28-2009, 07:21 PM   #9
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Brochures are good to read when you go #2 .
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      09-28-2009, 09:38 PM   #10
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You can still access the brochures online as a PDF file.

I was looking the one for the 3 series and found it in the BMWNA website.

The one problem is that it did not include the M Sport Package details. I haven't been able to find details anywhere except for the limited information in the online configuration tool.
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      09-28-2009, 11:55 PM   #11
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Quote:
Originally Posted by fernande-bmw View Post
You can still access the brochures online as a PDF file.

I was looking the one for the 3 series and found it in the BMWNA website.

The one problem is that it did not include the M Sport Package details. I haven't been able to find details anywhere except for the limited information in the online configuration tool.
The online brochures are more often than not incomplete compared with the paper brochures.
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      09-30-2009, 12:44 PM   #12
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Quote:
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Brochures are good to read when you go #2 .
You can accomplish the same with a netbook/laptop or an iphone.
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      10-02-2009, 02:55 PM   #13
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You can accomplish the same with a netbook/laptop or an iphone.
haha +1
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      10-02-2009, 03:06 PM   #14
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But I like the brochures in the bathroom. Now what am I going to read?
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