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View Poll Results: Would a BMW Luxury Supercar Improve Brand Image?
Yes 61 64.21%
No 34 35.79%
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      02-09-2009, 04:30 AM   #1
Cyber
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Would a BMW Supercar Do Well?

Now that the global recession is starting to strike harder could BMW fine tune the high income market by selling a luxury supercar? $200k +

Perhaps it will revitalize the brand image.
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      02-09-2009, 04:42 AM   #2
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No, because pictures of the M1 looks ugly!!!
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      02-09-2009, 04:45 AM   #3
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Nope I don't think so.
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      02-09-2009, 06:13 AM   #4
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A M1 hommage concept as production car could rape the R8 IMO.

But at the price it would have I dunno if maybe i'd rather have a Porsche?
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      02-09-2009, 07:51 AM   #5
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Quote:
Originally Posted by Cyber View Post
Now that the global recession is starting to strike harder could BMW fine tune the high income market by selling a luxury supercar? $200k +

Perhaps it will revitalize the brand image.
I don´t think so at the moment.
And why revitalizing the brand image when imho it´s still OK?
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      02-09-2009, 08:50 AM   #6
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Much too late. Doing it now would only show an apparent lack of common sense. Give it a couple of years. At this point they should continue to hold the M1 moniker for the supercar of the future (when the economic dust has settled), not the concept car they rolled out.
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      02-09-2009, 10:33 AM   #7
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its never too late.....its just the right time now.. if they were smart enough to put something out like SLR...
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      02-09-2009, 10:41 AM   #8
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I thought the Z8 was their flagship car at one time; I don't remember a lot of people being in love with it.
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      02-09-2009, 11:04 AM   #9
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I thought the Z8 was their flagship car at one time; I don't remember a lot of people being in love with it.
Me neither...

The car in my avatar serves as more or less a BMW flagship to me(imho!) and the legendary M1(Procar) + E34 M5 + M3 CSL fwiw.
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      02-09-2009, 12:09 PM   #10
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BMW does not need to revitalise its brand image, unlike Audi who needed the success of the R8 to polish its image as a tier 1 playa.

Note that Mercedes is pulling back from the SLR fiasco by building a more affordable quasi-supercar in the new gullwing.

What BMW could well do once we leave the current malaise behind us is build the CLS as a Mercedes/Porsche/Audi (A-7 - to be announced) fighter.
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      02-09-2009, 12:12 PM   #11
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I don't think so. In fact, much as I love the cars, I thought the Z3M and Z4M models were a bad idea from a business perspective.
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      02-09-2009, 12:14 PM   #12
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I don't know how a BMW supercar would be welcomed, now or in the future when the world economy was much better. Regardless of what some here may say about the R8, Audi went about producing a supercar right, they bought a supercar manufacturer then turned around their products to be the best available, only then did they shared out technology to make the R8, thus giving their own product respectability.

BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.
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      02-09-2009, 12:28 PM   #13
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I think if BMW wins a F1 championship they might use that to produce some sort of special cars ,weather it is a special edition M3 or a new car I don't . But I think marketing people would die if they don't use that opportunity to sell more cars
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      02-09-2009, 12:30 PM   #14
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Quote:
Originally Posted by footie View Post
BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.
You mean the Z8? Well that was just a retromobile not fitted with a lsd stock and a nice 5.0 V8. That's just about a supercar as a R8 is imho.Almost a supercar LOL
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      02-09-2009, 12:38 PM   #15
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Originally Posted by ///M-Turismo View Post
No, because pictures of the M1 looks ugly!!!
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      02-09-2009, 12:59 PM   #16
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I feel like people are shallow enough to think that it would be more worth it to spend the same amount of money on a car that has more name recognization, i.e. Lambo, Ferrari...etc.
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      02-09-2009, 01:16 PM   #17
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Not when they're producing vehicles such as 1 or 7 series. They need to figure out how to make a car that looks as good as it drives. Audi's R8 is a beauty, which is one characteristic of a supercar.
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      02-09-2009, 01:35 PM   #18
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Quote:
Originally Posted by ArmyBimmerDude View Post
Not when they're producing vehicles such as 1 or 7 series. They need to figure out how to make a car that looks as good as it drives. Audi's R8 is a beauty, which is one characteristic of a supercar.
BMW has always been good at this...

I'd love to see an M1 in the future sometime, doesn't make sense to do it right now, but my oh my is it gorgeous. And to the haters above me, get your eyes checked.
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      02-09-2009, 01:44 PM   #19
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-The brand's image doesn't need revitalizing.
-Yes, a supercar would obviously improve the image regardless.
-No, it wouldn't be a smart move. It's a waste of R&D money.
-Yes, it would probably perform very well.

/thread
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      02-09-2009, 01:49 PM   #20
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Quote:
Originally Posted by footie View Post
I don't know how a BMW supercar would be welcomed, now or in the future when the world economy was much better. Regardless of what some here may say about the R8, Audi went about producing a supercar right, they bought a supercar manufacturer then turned around their products to be the best available, only then did they shared out technology to make the R8, thus giving their own product respectability.

BMW have tried and failed to product a supercar that sold, to try again might have better luck but then again it might not and history isn't on they side. If they are serious around it then do what Audi did, buy someone already failing in the business of manufacturing supercars and turn them round.
Explain.

Are you using old, old history to support any claims that BMW might fail if they made a supercar now? If you're referring to the horrible muck up of a launch that was the M1, there's absolutely no correlation between how that went down and how a possible supercar would end up coming out now. Lamborghini screwed up big time with that project (M1).

It's not necessary to buy out a dying supercar brand, nor is it always the best idea. I can't think of any current floundering supercar company that's worth buying out right now, at least for BMW.
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      02-09-2009, 04:09 PM   #21
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Quote:
Originally Posted by DougLikesBMW View Post
BMW has always been good at this...

I'd love to see an M1 in the future sometime, doesn't make sense to do it right now, but my oh my is it gorgeous. And to the haters above me, get your eyes checked.
You've never had great taste in things, so this post is not surprising. The M1 is hideous. Get YOUR eyes checked.
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      02-09-2009, 04:52 PM   #22
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Quote:
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You've never had great taste in things, so this post is not surprising. The M1 is hideous. Get YOUR eyes checked.
You're right my taste is impeccable.

Are you blind or stupid?

The M1, 'nuff said.
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