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      05-26-2008, 02:11 PM   #1
Guibo
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Saab working on 1-Series rival

"BOSTON Saab is going full-speed ahead with development of an all-new subcompact car based on the achingly rakish 9-X BioHybrid concept unveiled at the 2008 Geneva Auto Show this spring. A 2010-ish production version, likely called 9-1, will compete with the likes of BMW's Mini and 1 Series, not to mention the Volvo C30 and Audi A3. But a senior U.S. executive tells Inside Line one point of contention is how many doors the 9-1 should have.

...the appeal of the Audi A3 and 1 Series, both pretty fine cars to drive, has been severely limited by its high prices. Saab wants to avoid these pitfalls with the 9-1.

'I don't think anybody's nailed it yet,' he [Roger McCormack, Saab Automobile USA's marketing director] said of the current models in the premium compact segment. McCormack said the challenge is to find the right balance of size, fuel economy, price and body style."

The whole article:
http://www.edmunds.com/insideline/do...ticleId=126467

9-X BioHybrid:

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      05-26-2008, 10:29 PM   #2
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I like it; it will be interesting to see if SAAB even makes it.
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      06-03-2008, 05:37 PM   #3
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Garage List
1999 VF BMW M3  [5.00]
2001 BMW M5  [0.00]
2008 135i  [5.00]
2003 M3  [3.10]
2011.75 BMW M3  [4.17]
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Anyone else get "bar of soap" looking at it?
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      06-03-2008, 06:46 PM   #4
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Quote:
Originally Posted by stefan View Post
Anyone else get "bar of soap" looking at it?
i dont know about bar of soap but comes to mind
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      06-03-2008, 11:59 PM   #5
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I know that's not the actual 9-1, but damn, that's ugly.
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      06-04-2008, 04:36 AM   #6
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"McCormack said the challenge is to find the right balance of size, fuel economy, price and body style."

Yeah, let's totally bypass build quality, performance/power, handling, and overall driving dynamics when developing a 1-Series competitor.
If Saab wants to be taken seriously as a player in the premium compact segment, they need to expand their scope. And are they really a legit premium marque anyway? They seem to be really lacking in performance & luxury models, with a considerable reliance on GM platform sharing. It will be no surprise if they undercut the "competition" by thousands of dollars.
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      06-04-2008, 06:44 AM   #7
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That looks more like a C30 competitor than a 1 competitior.
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