BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
ESS Tuning
Post Reply
 
Thread Tools Search this Thread
      03-14-2008, 01:30 AM   #1
SunnyBoo
Private First Class
6
Rep
151
Posts

Drives: E90 328i
Join Date: Jan 2008
Location: Socal

iTrader: (0)

How is "Luxury" defined?..........

I always wonder what defines a car brand as "Luxury". For example, why is it that a fully loaded Honda Accord or Toyota Avalon (with leather seating, wood trim, premium audio.........etc) is not considered "Luxury" like Lexus or Acura?..........and how are Mercedes and BMW considered "Luxury", but somehow Audi does not "feel" like it is a Luxury brand to some people?
Appreciate 0
      03-14-2008, 01:52 AM   #2
ChineseGuy
QuickShifter
ChineseGuy's Avatar
37
Rep
1,500
Posts

Drives: Black E90
Join Date: Nov 2005
Location: North Pole

iTrader: (2)

BMW has nothing to do with Luxury, except for that 7 series i guess....
Appreciate 0
      03-14-2008, 02:05 AM   #3
FifthStreetz
O! So Sour!!
FifthStreetz's Avatar
United_States
199
Rep
15,575
Posts

Drives: Fast 240z / Slow M3
Join Date: Apr 2007
Location: Fort Lee, NJ

iTrader: (24)

Garage List
2008 M3  [4.75]
The price??
__________________
Appreciate 0
      03-14-2008, 11:21 AM   #4
ZJP
Lieutenant Colonel
United_States
40
Rep
1,759
Posts

Drives: F10 535xi / B6 S4
Join Date: Jan 2008
Location: LI, NY

iTrader: (7)

http://en.wikipedia.org/wiki/Luxury_vehicle
Appreciate 0
      03-14-2008, 11:43 AM   #5
par4bmw
Lieutenant
par4bmw's Avatar
6
Rep
494
Posts

Drives: 370Z & My JK Toy
Join Date: Feb 2008
Location: Scottsdale

iTrader: (0)

Quote:
Originally Posted by Zachp911 View Post
Pretty thorough!
Appreciate 0
      03-14-2008, 11:53 AM   #6
ejazbmw
blahhh
ejazbmw's Avatar
94
Rep
6,350
Posts

Drives: 2011 E92 335i
Join Date: Apr 2007
Location: NJ/NY

iTrader: (7)

i always considered my 3 a sport sedan never luxury...
Appreciate 0
      03-14-2008, 11:56 AM   #7
arabbmw
Lieutenant
5
Rep
551
Posts

Drives: 335i coupe
Join Date: Nov 2007
Location: G hills

iTrader: (2)

luxury usually means sometihng excessive and exclusive. When you have something that not everyone else has, its considered luxury. You can not compare the feel of sitting in a fully loaded accord to fully loaded 7 series or even 5 series, and because the 5 series also costs more, it becomes more luxurious to own. There is also way more Hondas on the road than there is BMWs. Now if honda upped their price and limited their production, they would also be a luxury brand. The thing is BMW and Merc have been around a long time, and they have proven them selves to be worth more. No one would take honda or toyota seriously as luxury brands now, thats why companies like acura and lexus are created.
Appreciate 0
      03-14-2008, 02:00 PM   #8
ik999
Lieutenant
ik999's Avatar
Canada
9
Rep
499
Posts

Drives: monacoblau e90 335i
Join Date: Jul 2006
Location: markham, ontario

iTrader: (0)

it really depends in which context the word luxury is used

it can be as simple as 'price over $60'000'

or

it can mean a vehicle with luxurious features and expensive materials

or

it can be used to refer to a car's characteristics. for example, 750i versus M5. both cost about the same, but one is more luxury oriented than the other.
Appreciate 0
      03-14-2008, 06:20 PM   #9
Davin
Lieutenant Colonel
Davin's Avatar
Trinidad_and_tobago
24
Rep
1,701
Posts

Drives: 08 335xi - 92 MB 300E
Join Date: Mar 2008
Location: Trinidad & Tobago / NYC

iTrader: (0)

so many different reasons. BMW"s are sport sedans, Mercedes are luxury sedans. Dont get me wrong im not saying Mercedes is superior. Most people's definition of luxury is a car with leather upholestry and wood trim thats expensive.
Appreciate 0
      03-20-2008, 12:32 PM   #10
Nicke
New Member
0
Rep
5
Posts

Drives: Soon to be E90 320i ?
Join Date: Mar 2008
Location: Finland/Sweden

iTrader: (0)

Well, did my masters thesis on attitudes towards luxury, and except that there are unlimited number of definitions out there, there are a couple that are general and works in real life. Also note that there is a difference between luxury and luxuryproducts.

1. Everybody defines their own luxury. (eg. for some luxury is clean water for some a Rolls Royce)

2. Luxuryproducts are expensive in their relative and absolute defintion and are identified by the market as not providing any functional benefit over a non luxury product. (eg. A cheap car takes you from A to B aswell as expensive car)

For me? Luxury is life.
Appreciate 0
      03-22-2008, 11:59 AM   #11
nicolak
Private
0
Rep
54
Posts

Drives: 14 X5 35d 14 CLA45 amg
Join Date: Feb 2008
Location: North America

iTrader: (0)

My thoughts lean towards the product line offered by the manufacturer. If BMW or Mercedes offered a new car line with average cost around $15-20k they would quickly loose their "luxury" titles.
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 11:40 PM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST