Lexus RX350 vs. Chevy Equinox

[deutschmann59]

What do these two cars have in common? They are side by side in a Chevy commercial and Chevy is trying to say their equinox is better because it costs $15,000 less.

Anyone else see this? Keep an eye out for this commercial--it's good for a little chuckle

[mapsbmw]

Nothing tops the comparsion Hyundai makes with the BMW 7-series.

As far as the Lexus and Chevy, it might be size, because what else could it really be??

[bavarian19]

Ive seen both of those before... Absolutely hilarious. With the chevy, who are you marketing towards? I doubt there are people on the fence as to whether they want to buy an equinox and the Rx330 (now the 350).

Next marketing scheme, the chevy cobalt versus the M3

[BMW F22]

I've noticed this as well. I guess they're trying to up-class their cars. They dont want a huyndai to just be a cheap car in people's mind.

[aapriadi]

Originally Posted by bavarian19

Ive seen both of those before... Absolutely hilarious. With the chevy, who are you marketing towards? I doubt there are people on the fence as to whether they want to buy an equinox and the Rx330 (now the 350).

Next marketing scheme, the chevy cobalt versus the M3