BMW Owners and Market Research

[SchlauCow]

I agreed with the possessive portion.

The Guide to BMW owners

Interesting facts about BMW owners

• Those who have bought a BMW in the last 3 years are predominately male (53%), down from 60% in 1994.

• They are 46% more likely than the average to be in the ‘playschool parents’ lifestage group.

• BMW owners are 98% more likely to read a ‘broadsheet’ newspaper, than the average adult. They are 84% more likely than the average to be ‘very interested’ in cars and motoring issues in newspapers.

• They are 178% more likely than the average car owner to admit they are very ‘possessive about their car’ and are 84% more likely to ‘love a fast, punchy style of driving.’

• They are also 82% more likely than average adult to have seen advertising at an airport in the past week.

• They are 13% more likely than the average car owner to claim to ‘enjoy taking risks’

• Two-thirds of all BMW owners are happy with their standard of living, however they are 10% more likely than the average person in full-time employment to ‘worry about work during leisure time’

• BMW owners are 42% more likely than the average adult to ‘spend money without thinking.’ They are 35% more likely than the average to find expensive aftershaves/perfumes irresistible, and 35% more likely to wear designer clothes

• 65% of BMW owners are concerned about “pollution and congestion caused by cars,” with 83% of BMW owners using unleaded fuel.

• They are 28% more likely than the average adult to listen to the radio less than 10 ½ hours a week. They are 41% more likely than the average adult to visit the cinema at least twice a year

• BMW owners are twice as likely as average to play golf

www.bmrb.co.uk

http://www.marketresearchworld.net/i...=652&Itemid=77

[JayKay335i]

I thought people who drive BMWs are 1/8th as likely to fill out marker research surveys?

[Shorting]

^lol i never do

[FStop7]

I usually lie on them.

I am a retired 55 year old african american woman with a net worth of $200 mil

[Tondtar]

No market research is valid without any reference to "Penis Size" ...FAIL!

[MCMLXXXIX]

"They are 178% more likely than the average car owner to admit they are very ‘possessive about their car’ and are 84% more likely to ‘love a fast, punchy style of driving.’"

lol

[Maestro]

yeah, but do that all wear underwear?

[Feyd]

For me I'm 100% more likely to trade it in on a diesel VW.



I for one find the stigma that comes with ownership to be a bit annoying and I'm pretty over it. Tired of being associated with all you d-bags. j/k.

[Negotiator]

Originally Posted by FStop7

I usually lie on them.

I am a retired 55 year old african american woman with a net worth of $200 mil

Oprah???

[Kroy]

Originally Posted by Feyd

For me I'm 100% more likely to trade it in on a diesel VW.



I for one find the stigma that comes with ownership to be a bit annoying and I'm pretty over it. Tired of being associated with all you d-bags. j/k.

There are negative stereotypes associated with owning a BMW?

[NYCGP]

Originally Posted by Maestro

yeah, but do that all wear underwear?

hmmm...

[solefald]

I bought an '08 E83 couple of weeks ago... and let me tell you, in these 2 weeks i read some ridiculous fucking threads on various X3 forums....

Ranging from some dude getting a cold air intake and then asking how to make it do the turbo whine to another guy claiming that while the car was at a dealer for some unrelated service, they switched his dual side (335-like) exhaust to a single side exhaust (328-like), which would also include replacing his bumper. X3 is N52M powered so it only has exhaust on the drivers side, like a 328....