BMW billboard

g222leav · 07-10-2013, 04:40 PM

http://screen.yahoo.com/mannequin-bi...232256200.html

Tell me what you think?

carguy750 · 07-10-2013, 04:47 PM

Quote:

Originally Posted by g222leav

http://screen.yahoo.com/mannequin-bi...232256200.html

Tell me what you think?

Genius

yoelev · 07-10-2013, 04:49 PM

i want to buy a dummy, so i guess it worked

PrimoM3 · 07-10-2013, 05:13 PM

Stupid... This is what happens when some Yahoo at a dealership "has a great idea" instead of them using an agency for their marketing and advertising.

fuddman · 07-10-2013, 06:12 PM

I think it's great. Imaginative, unconventional and eye-catching. Just the thing to drum up customers.

The auto business has always had some of the most innovative advertising minds. For example, a dealer in San Francisco, Horse Trader Ed by name, use to to put a young lady at the top of a 50 foot pole. She would stay there sometimes weeks at a time. http://news.google.com/newspapers?ni...g=4558,4906933
Crazy, but the guy moved a lot of cars!

Kwando · 07-10-2013, 06:13 PM

People are talking about it lol

nmehta211 · 07-10-2013, 06:27 PM

Interesting--this was done in the southern portion of Connecticut for a New London BMW.
I wonder if BMW has this has a national campaign.

CBS · 07-10-2013, 07:10 PM

I would be interested in learning if the Dealership saw an increase in foot traffic and sales.

SD-E93-11 · 07-10-2013, 07:44 PM

It's interesting only because that's what qualifies as a "Big Story" in Cincinnati.

valeram · 07-10-2013, 08:18 PM

You only remember an advertisement if it is too good or to bad. Too good because of BMW and bad because of the mannequin. Two for two then.

saadrvb · 07-10-2013, 09:20 PM

I wonder if BMW has this has a national campaign.

Darth One · 07-10-2013, 09:55 PM

it doesn't even make sense. what's the point of the mannequin up there?

HeartMD · 07-10-2013, 10:27 PM

I never understood the idea behind it but this is old news. About two or three years back a similar dummy was set on top of a BMW bill board off I95 north near New Haven CT. I remember it being broadcasted on the news and a few weeks later they took it down. To many people calling the police thinking it was some suicide jumper.

HeartMD · 07-10-2013, 10:28 PM

Quote:

Originally Posted by nmehta211

Interesting--this was done in the southern portion of Connecticut for a New London BMW.
I wonder if BMW has this has a national campaign.

Oops I didnt even see your comment until I posted mine.

catherineanh · 07-10-2013, 11:33 PM

it is different. It does the job of catching one's attention, but I can see how it could be dangerous.

FogCityM3 · 07-10-2013, 11:50 PM

creates a significant distraction/potential safety issue; you think an advertiser would be using way better common sense judgment than this and in good conscience realize the potential ramifications of such a decision.

i001947 · 07-11-2013, 11:19 AM

BMW already raking in record Jan-June sales numbers. What are they trying to accomplish? They don't need this kind of attention.

07-10-2013, 04:40 PM	#1
g222leav Private First Class 9 Rep 156 Posts Drives: 2013 AW M3 Join Date: May 2013 Location: Chicago iTrader: (1)	BMW billboard - Cheap gimmick or great advertising? http://screen.yahoo.com/mannequin-bi...232256200.html Tell me what you think?
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07-10-2013, 04:49 PM	#3
yoelev First Lieutenant 19 Rep 366 Posts Drives: M3 Join Date: Apr 2012 Location: NYC iTrader: (0)	i want to buy a dummy, so i guess it worked __________________
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07-10-2013, 05:13 PM	#4
PrimoM3 Chemofski 54 Rep 1,295 Posts Drives: '13 X5M Join Date: Feb 2008 Location: West Coast, U.S. iTrader: (0)	Stupid... This is what happens when some Yahoo at a dealership "has a great idea" instead of them using an agency for their marketing and advertising. __________________ '13 Individual Frozen Brilliant White ///M3 Coupe Ordered 2/15/12 \| Euro Delivery on 9/21/12 \| U.S. Redelivery on 12/6/12 \| Motor Dead on 7/15/13 '13 Space Gray/Mugello Red X5///M Pavement Punisher \| Snow Muncher \| Family and Board Hauler \| Roadtripper
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07-10-2013, 06:12 PM	#5
fuddman Major 353 Rep 1,404 Posts Drives: 528-maybe Join Date: Aug 2010 Location: California iTrader: (0)	I think it's great. Imaginative, unconventional and eye-catching. Just the thing to drum up customers. The auto business has always had some of the most innovative advertising minds. For example, a dealer in San Francisco, Horse Trader Ed by name, use to to put a young lady at the top of a 50 foot pole. She would stay there sometimes weeks at a time. http://news.google.com/newspapers?ni...g=4558,4906933 Crazy, but the guy moved a lot of cars!
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07-10-2013, 06:13 PM	#6
Kwando Major 431 Rep 1,428 Posts Drives: 2018 340i xDrive Join Date: Jan 2011 Location: London, Ontario, Canada iTrader: (1)	People are talking about it lol
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07-10-2013, 06:27 PM	#7
nmehta211 Lieutenant 71 Rep 400 Posts Drives: 08 E90 M3 Join Date: Jan 2006 Location: NYC iTrader: (3)	Interesting--this was done in the southern portion of Connecticut for a New London BMW. I wonder if BMW has this has a national campaign. __________________ 08 E90 M3 Interlagos Blue 99 E36 M3 Cosmos, #2--Sold 99 E36 M3 Cosmos, #1--Sold
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07-10-2013, 07:10 PM	#8
CBS Major 87 Rep 1,253 Posts Drives: F10535, E90M3, E30M3, E28M5 Join Date: Jan 2011 Location: Charlotte, NC iTrader: (0) Garage List 2017 Alpina B6 GC [0.00] 2014 535xi M Sport [0.00] 2014 X3 3.5 M Sport [0.00] 2011 M3 E90 [9.74] 2007 Z4 M Coupe [7.00] 1990 M3 [9.50] 1988 M5 [10.00]	I would be interested in learning if the Dealership saw an increase in foot traffic and sales. __________________ ESS VT-1 550 \| M24 Oil Cooler \| Fall Line Half Cage \| RaceTech 4009W \| 6 pt Harness \| Lifeline Zero 360 Fire Suppression \| Rear Seat Delete \| Motion Control DA Dampers w/remote reservoirs \| 900/650 Hyperco Springs \| RD Sport Sway Bars \| Brembo 380 BBK \| GC Camber Plates \| Hoosier R7 \| Eisenmann Sport \| Stack Gauges \| Painted Challenge Front Lip \| Painted ZCP Rear Spoiler \| Xpel Ultimate Film \| LuxAngelEyes
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07-10-2013, 07:44 PM	#9
SD-E93-11 First Lieutenant 3 Rep 324 Posts Drives: 2011 E93 M3 Jerez Black/Black Join Date: Sep 2011 Location: San Diego, CA iTrader: (0)	It's interesting only because that's what qualifies as a "Big Story" in Cincinnati.
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07-10-2013, 08:18 PM	#10
valeram Major 37 Rep 1,413 Posts Drives: 992 TTS, 991.2 GT3 T, F80 M3 C Join Date: Oct 2006 Location: Dublin, OH iTrader: (0)	You only remember an advertisement if it is too good or to bad. Too good because of BMW and bad because of the mannequin. Two for two then.
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07-10-2013, 09:20 PM	#11
saadrvb New Member 0 Rep 11 Posts Drives: bmw Join Date: Jul 2013 Location: forum iTrader: (0)	I wonder if BMW has this has a national campaign. __________________
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07-10-2013, 09:55 PM	#12
Darth One drunk poster 6613 Rep 3,649 Posts Drives: M4 GTS \| E46 M3 Join Date: Jul 2008 Location: FL iTrader: (0)	it doesn't even make sense. what's the point of the mannequin up there?
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07-10-2013, 10:27 PM	#13
HeartMD Captain 47 Rep 656 Posts Drives: 2011.75 MW,ZCP E92 Join Date: Apr 2011 Location: CT iTrader: (0)	I never understood the idea behind it but this is old news. About two or three years back a similar dummy was set on top of a BMW bill board off I95 north near New Haven CT. I remember it being broadcasted on the news and a few weeks later they took it down. To many people calling the police thinking it was some suicide jumper. __________________ 2011.75 E92 MW/BB extended,ZCP,ZP2,ZCV, IPOD,BMW APPS, Heatedseats,6MT, Edition Black Chrome Grills & Side Gills, CF splitters, CF performance spoiler, CF mirror caps, Turner black anodized pedals, Akropovic Evolution exhaust w/CF tips, Still Undecided on tune, AFE Pro5r, AFE intake scoops, LUX H8 2009 E92 JB/Black 335 xdrive (retired)
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07-10-2013, 11:33 PM	#15
catherineanh Captain 71 Rep 883 Posts Drives: 2014 435xi M Sport Join Date: Sep 2012 Location: Montreal iTrader: (1)	it is different. It does the job of catching one's attention, but I can see how it could be dangerous.
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07-10-2013, 11:50 PM	#16
FogCityM3 Colonel 499 Rep 2,400 Posts Drives: M3 (E90) & Porsche GT3 RS Join Date: Feb 2012 Location: San Francisco iTrader: (0)	creates a significant distraction/potential safety issue; you think an advertiser would be using way better common sense judgment than this and in good conscience realize the potential ramifications of such a decision.
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07-11-2013, 11:19 AM	#17
i001947 Captain 26 Rep 688 Posts Drives: '13 E92 M3 Join Date: Jan 2013 Location: US iTrader: (0)	BMW already raking in record Jan-June sales numbers. What are they trying to accomplish? They don't need this kind of attention.
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