Brand loyalty survey, Hyundai #1 (BMW tied 4th)

jkrig · 01-18-2012, 09:41 AM

Not sure how much faith to put into the group surveyed, as I think there are so many other factors that may or may not have come into play (age,financial status etc..), all that aside, not surprised by the results. Kudos to Hyundai....

http://www.caradvice.com.au/155445/h...oyalty-survey/

NewYearsBoy · 01-18-2012, 10:05 AM

NUTs... BMW reliability sucks.. I will never buy another one..

UltimateBMW · 01-18-2012, 02:01 PM

Why is Ram on that list?

I don't see any other single product line specific listing. Unless I missed it that Ram separated from Dodge.

rdub315 · 01-18-2012, 02:15 PM

Quote:

Originally Posted by UltimateBMW

Why is Ram on that list?

I don't see any other single product line specific listing. Unless I missed it that Ram separated from Dodge.

Yes - Ram is now separate.

michaelthepsycho · 01-19-2012, 12:15 PM

Porsche with really low brand loyalty? Highly suspect sample population...

NewYearsBoy · 01-19-2012, 03:17 PM

Quote:

Originally Posted by michaelthepsycho

Porsche with really low brand loyalty? Highly suspect sample population...

I was really surprised about that too..

bunnn · 01-19-2012, 04:21 PM

Quote:

Originally Posted by michaelthepsycho

Porsche with really low brand loyalty? Highly suspect sample population...

I agree about the questionable sample, but the possibility isnt entirely unlikely. The demographic of Porsche owners likely split into those are are financially successful to continue going forward(Ferrari/Mclaren/Lamborghini, etc), or those who buy used/entry level and retract to other brands that offer a little more bang for their buck. Not to rule out the ones who stay in their relative financial position(40% looks about right?) to continue buying newer model Porsche. Where as those who are with entry level brands(Hyundai/Honda etc - and no offense to the owner) are more likely to stay with those brands without the lack of vertical movement. All that said, Hyundai still do deserve such loyalty, especially with their offerings as of late.

ENINTY · 01-22-2012, 08:36 AM

The most surprising to me is Ford. Kudos to Ford IMO.

01-18-2012, 09:41 AM	#1
jkrig First Lieutenant 74 Rep 322 Posts Drives: 07' e90 335i (SGM) Join Date: Oct 2010 Location: Virginia Beach iTrader: (0)	Brand loyalty survey, Hyundai #1 (BMW tied 4th) Not sure how much faith to put into the group surveyed, as I think there are so many other factors that may or may not have come into play (age,financial status etc..), all that aside, not surprised by the results. Kudos to Hyundai.... http://www.caradvice.com.au/155445/h...oyalty-survey/ Attached Images
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01-18-2012, 10:05 AM	#2
NewYearsBoy Colonel 68 Rep 2,352 Posts Drives: IS 300 Join Date: Mar 2010 Location: Bradenton FL iTrader: (0) Garage List 2010 135i M-Sport [0.00]	NUTs... BMW reliability sucks.. I will never buy another one.. __________________ -------------------------------------------------------------- "Speed never killed anyone its very important to get that straight, Speed has never killed a soul. Suddenly becoming stationary thats what gets people." - Jeremy Clarkson
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01-18-2012, 02:01 PM	#3
UltimateBMW Brigadier General 401 Rep 3,288 Posts Drives: MP4 Join Date: Dec 2006 Location: South iTrader: (0)	Why is Ram on that list? I don't see any other single product line specific listing. Unless I missed it that Ram separated from Dodge. __________________
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01-19-2012, 12:15 PM	#5
michaelthepsycho Lieutenant Colonel 76 Rep 1,644 Posts Drives: 11 Montego Blue E90 335i Step Join Date: May 2009 Location: CA iTrader: (4)	Porsche with really low brand loyalty? Highly suspect sample population... __________________ Former car 2011 BMW 335i Step - Montego Blue / Chestnut Brown
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01-22-2012, 08:36 AM	#8
ENINTY Banned 173 Rep 3,415 Posts Drives: 2006 325i Sport Join Date: Jun 2006 Location: Virginia iTrader: (0)	The most surprising to me is Ford. Kudos to Ford IMO.
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