Quote:
Originally Posted by e46e92love
Disagree swamp, disagree. I think BMW marketing used to be good, now the company is riding high on previous success. But as they dilute the //M brand and continue to listen to the bean counters on EVERYTHING, and only them (cutting R&D and slapping //M badge on a fricking SUV, sorry, SAV) I think the luster will begin to wear off similar to what happened to Merc when they merged with Chrysler.
Perception and image can be VERY powerful.....
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DEAD ON!!!! Riding on previous successes has caused the downfall of everything from entire civilizations to companies like Mercedes and soon to be BMW.
