BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > M3 (E90 / E92 / E93) > General M3 Forum (E90 + E92 + E93)
 
Post Reply
 
Thread Tools Search this Thread
      09-18-2007, 02:57 AM   #1
savage.ulm1
Lieutenant
savage.ulm1's Avatar
Italy
204
Rep
461
Posts

Drives: Giulia Q.
Join Date: Aug 2007
Location: Italy

iTrader: (0)

A "SMART" strategy made by BMW?

Hi ..
many bloggers are asking to themself why to compare the M3 to the PorscheGT3.
Now like you know someone else will compare the M3 to the Black Series on Sport Auto in the next few days. Someone else compared the M3 to the R8. And so on.
I suspect that this could be a fantastic strategy made by BMW.Marketing ...True "marketing".Very smart in my opinion. I explain:
if I have to promote a very nice product (new one), and I have to compare it to something similar (RS4,since C63 is still missing) and I would be probably a winner but not destroying the competitor...and in the meantime I need to protect my history (more than 20 years)...I get probably a poor result and the market will answer in one way.The answer could be...:
yes good product but not probably like I expected....
But..:
if compare my new product with something else, much stronger, much more expencive, much more appealing and I loose, but I am not destroied
by it, I will create a differente and probably better feeling in my customers. They will think that my product can't win but (less power,much heavier,but much cheaper!!!)in the meantime has lost with "Honour", and this will probably create something in my soul that will push me to better accept the new product.And his big qualities....
In other words: it is better (for marketing) to win for one second to a direct and similar concurrent, or to loose for several seconds (but not too much anyway) from a much stronger competitor?

What do you think? could be?
Appreciate 0
      09-18-2007, 03:03 AM   #2
JEllis
Major General
JEllis's Avatar
529
Rep
5,498
Posts

Drives: E36 M3, E92 M3
Join Date: Oct 2006
Location: Dallas/Ft. Worth

iTrader: (4)

I dont think BMW has anything to do with how Magazines are designing their different car Comparisons and tests.

Jason
__________________
http://www.m3post.com/forums/signaturepics/sigpic14547_7.gif
Instagram: jellismotorwerks
Appreciate 0
      09-18-2007, 03:04 AM   #3
JerezBlue!
Second Lieutenant
JerezBlue!'s Avatar
23
Rep
289
Posts

Drives: BMW M3 V8
Join Date: Sep 2007
Location: London, UK

iTrader: (0)

Quote:
Originally Posted by savage.ulm1 View Post
Hi ..
many bloggers are asking to themself why to compare the M3 to the PorscheGT3.
Now like you know someone else will compare the M3 to the Black Series on Sport Auto in the next few days. Someone else compared the M3 to the R8. And so on.
I suspect that this could be a fantastic strategy made by BMW.Marketing ...True "marketing".Very smart in my opinion. I explain:
if I have to promote a very nice product (new one), and I have to compare it to something similar (RS4,since C63 is still missing) and I would be probably a winner but not destroying the competitor...and in the meantime I need to protect my history (more than 20 years)...I get probably a poor result and the market will answer in one way.The answer could be...:
yes good product but not probably like I expected....
But..:
if compare my new product with something else, much stronger, much more expencive, much more appealing and I loose, but I am not destroied
by it, I will create a differente and probably better feeling in my customers. They will think that my product can't win but (less power,much heavier,but much cheaper!!!)in the meantime has lost with "Honour", and this will probably create something in my soul that will push me to better accept the new product.And his big qualities....
In other words: it is better (for marketing) to win for one second to a direct and similar concurrent, or to loose for several seconds (but not too much anyway) from a much stronger competitor?

What do you think? could be?


Sure, that's like 'peer group' or 'aspirational' marketing.

Still, the new M3 V8 (GT) is an outstanding creation.

It seems to be in the same group as the new Maserati GT;

I mean that from a performance / interior space viewpoint.
Appreciate 0
      09-18-2007, 05:40 AM   #4
savage.ulm1
Lieutenant
savage.ulm1's Avatar
Italy
204
Rep
461
Posts

Drives: Giulia Q.
Join Date: Aug 2007
Location: Italy

iTrader: (0)

Quote:
Originally Posted by JEllis View Post
I dont think BMW has anything to do with how Magazines are designing their different car Comparisons and tests.

Jason
I want only clarify, that my opinion is positive. I didn't write this post with any negative purposes. I am waiting my M3 and I am happy if they (or other people) compare it to faster cars. Absolutely...

bye
Appreciate 0
      09-18-2007, 05:44 AM   #5
JEllis
Major General
JEllis's Avatar
529
Rep
5,498
Posts

Drives: E36 M3, E92 M3
Join Date: Oct 2006
Location: Dallas/Ft. Worth

iTrader: (4)

Your post is positive but still, BMW probably doesnt have any say on how a Magazine decides to review there cars.

What I am saying is that I dont think this was a planned strategy by BMW.

Jason
__________________
http://www.m3post.com/forums/signaturepics/sigpic14547_7.gif
Instagram: jellismotorwerks
Appreciate 0
      09-18-2007, 07:20 AM   #6
BruceWain
Private
0
Rep
66
Posts

Drives: You Crazy
Join Date: Jul 2007
Location: NJ

iTrader: (0)

Quote:
Originally Posted by savage.ulm1 View Post
Hi ..
many bloggers are asking to themself why to compare the M3 to the PorscheGT3.
Now like you know someone else will compare the M3 to the Black Series on Sport Auto in the next few days. Someone else compared the M3 to the R8. And so on.
I suspect that this could be a fantastic strategy made by BMW.Marketing ...True "marketing".Very smart in my opinion. I explain:
if I have to promote a very nice product (new one), and I have to compare it to something similar (RS4,since C63 is still missing) and I would be probably a winner but not destroying the competitor...and in the meantime I need to protect my history (more than 20 years)...I get probably a poor result and the market will answer in one way.The answer could be...:
yes good product but not probably like I expected....
But..:
if compare my new product with something else, much stronger, much more expencive, much more appealing and I loose, but I am not destroied
by it, I will create a differente and probably better feeling in my customers. They will think that my product can't win but (less power,much heavier,but much cheaper!!!)in the meantime has lost with "Honour", and this will probably create something in my soul that will push me to better accept the new product.And his big qualities....
In other words: it is better (for marketing) to win for one second to a direct and similar concurrent, or to loose for several seconds (but not too much anyway) from a much stronger competitor?

What do you think? could be?

I think that's a stretch.
Not to mention that, by the numbers the M3 is in close competition if not beating the R8.
Appreciate 0
      09-18-2007, 07:37 AM   #7
dechoong
First Lieutenant
26
Rep
359
Posts

Drives: E60 530 Sport
Join Date: Aug 2007
Location: KL

iTrader: (0)

Quote:
Originally Posted by savage.ulm1 View Post
What do you think? could be?
Ermmm... I think you think too much into it here
Appreciate 0
      09-18-2007, 03:43 PM   #8
Expired
Fanatic
Expired's Avatar
United_States
99
Rep
175
Posts

Drives: N/A
Join Date: Sep 2007
Location: Houston, Tx

iTrader: (0)

Quote:
Originally Posted by JEllis View Post
I dont think BMW has anything to do with how Magazines are designing their different car Comparisons and tests.

Jason
+1

-Nathan
__________________
People only know what you tell them.Only in ROFL Copter.
Appreciate 0
      09-18-2007, 03:51 PM   #9
///Murdock
Private
1
Rep
54
Posts

Drives: 06 M5, 04 M3
Join Date: May 2007
Location: BOS, USA

iTrader: (0)

Quote:
Originally Posted by savage.ulm1 View Post
Hi ..
many bloggers are asking to themself why to compare the M3 to the PorscheGT3.
Now like you know someone else will compare the M3 to the Black Series on Sport Auto in the next few days. Someone else compared the M3 to the R8. And so on.
I suspect that this could be a fantastic strategy made by BMW.Marketing ...True "marketing".Very smart in my opinion. I explain:
if I have to promote a very nice product (new one), and I have to compare it to something similar (RS4,since C63 is still missing) and I would be probably a winner but not destroying the competitor...and in the meantime I need to protect my history (more than 20 years)...I get probably a poor result and the market will answer in one way.The answer could be...:
yes good product but not probably like I expected....
But..:
if compare my new product with something else, much stronger, much more expencive, much more appealing and I loose, but I am not destroied
by it, I will create a differente and probably better feeling in my customers. They will think that my product can't win but (less power,much heavier,but much cheaper!!!)in the meantime has lost with "Honour", and this will probably create something in my soul that will push me to better accept the new product.And his big qualities....
In other words: it is better (for marketing) to win for one second to a direct and similar concurrent, or to loose for several seconds (but not too much anyway) from a much stronger competitor?

What do you think? could be?
i agree with what u said, but also with the others that bmw does not plan this.. but if they were (and im sure ultimately somehow they are behind it) its a good market idea to pin it agaisnt the beast of gt3 and only lose marginally... to the best car evaa
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 12:07 AM.




m3post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST