Ford Pits the Focus ST against it's rivals...and a BMW M3.

[ATX78703]

Originally Posted by JasonCSU

The new Focus is a sweet little car, but of the three hatches in that commercial, I would still take the WRX to have the AWD.

+1

Originally Posted by cncmastr

If it had RWD, it wouldn't need Torque Steer Compensation.

I've heard its a pretty good car though.

[kdbryce]

Originally Posted by rjd598

that's what i was thinking. if im buying a ford for $30k well ummm there's this thing called a mustang gt and it is pretty cool for $30k instead of a st. on a side note anyone realize the HUGE grammar error in the commercial? "what makes an st an st?" hahahha i'm not a grammar nazi but that's is just basic elementary grammar rules. i only bring it up since it's a commercial coming from a company like ford.

+1 on the mustang

but as far as the grammar, it actually is "an ST," not "a ST"

pretty elementary

ford was correct.

[kmarei]

in the first take they used a civic M3 and it lost badly
so they had to whip out the big guns and use a ZCP

[ttbmer]

That was a fast M3. May be it was supercharge. Lol

[bigjae1976]

Originally Posted by kmarei

in the first take they used a civic M3 and it lost badly
so they had to whip out the big guns and use a ZCP

[e1001usa]

Lol

[FR01]

Interesting. A friend signed me up for a Focus ST driving event tomorrow. I may be going there in my M3....$$$$$$$$$$$$

[Bimmeration]

ok. my next car. ford focu$$!

[rjd598]

Originally Posted by kbryce

+1 on the mustang

but as far as the grammar, it actually is "an ST," not "a ST"

pretty elementary

ford was correct.

i always thought an is to be followed by only words that start with vowels but i just did a quick search and apparently abbreviations should be taken into consideration based on how they sound not what they actually start with. the basic rule was elementary but i never knew about the abbreviation rule. that's kinda stupid but so is the english language

[kdbryce]

Originally Posted by rjd598

an is only to be followed by words that start with vowels...pretty elementary

Before abbreviations, the choice of "a"/"an" depends on how
the abbreviation is pronounced: "a NATO spokesman" (because "NATO"
is pronounced /'neItoU/); "an NBC spokesman" (because "NBC" is
pronounced /Enbi:'si:/) "a NY spokesman" (because "NY" is read as
"New York (state)").

pretty elementary

[LeMans E90]

Originally Posted by Jaypod

+1

The stereotype lives on.... sadly!

[rjd598]

Originally Posted by kbryce

Before abbreviations, the choice of "a"/"an" depends on how
the abbreviation is pronounced: "a NATO spokesman" (because "NATO"
is pronounced /'neItoU/); "an NBC spokesman" (because "NBC" is
pronounced /Enbi:'si:/) "a NY spokesman" (because "NY" is read as
"New York (state)").

pretty elementary

i was editing my comment while you posted this and i found that same example hahahah refer to my edited comment

[kdbryce]

Originally Posted by rjd598

i was editing my comment while you posted this and i found that same example hahahah refer to my edited comment

word lol

nbd

[chong0]

Ford has definitely been stepping up their game. We rented a Taurus recently visiting California and for the first time the car didn't feel like a cheap American rental.

The focus has crazy mod potential. Not sure about the ST but has anyone seen ken block drive this car? Absolutely freaking insane...

http://www.youtube.com/watch?v=LuDN2bCIyus&feature=youtube_gdata_player

[fitmaster]

Has anyone noticed all the recent recalls Ford had on the new Escape, Focus etc. Its all in the engineering and producing a safe and quality product.

[psre08]

I gotta say that was pretty entertaining.

[Ricfutures]

Cool commercial. I am really happy to see that sub $30k "sporty" car market is making a comeback. I remember how much I loved my Integra GS-R back in the day. Cars like this, FRS/BRZ are bringing the fun back into driving for all.

[lippi]

Lol nice ending....

[DrivenByE30]

Originally Posted by sali

This ad portrays that Ford Focus ST is for chicks and men should not buy it.

Also, what is the point of female driver as it is common knowledge that women cannot drive?

I will give you the benefit of the doubt, and will categorize your post as sarcastic...

otherwise:
this commercial is nothing like what you think...
it's actually playing on breaking the common stigma and other general old beliefs...

Originally Posted by David1

I love the illegal passing too!

Oh you annoying old woman! I do this all the time...
especially if it's for a commercial and it's how you drive on a closed course...

Originally Posted by DoD74

I don't think anyone is bashing the Focus, it is a good car. I just think we all find it a bit ridiculous to even imply it's an M3 rival. Ah the joys of marketing, you can put anything in a commercial visually but unless you specifically state something, you aren't liable for actually lying about your product. Good times...

I guess you didn't got affected by Ford's message and what they were trying to say huh??
I totally missed out and thought it was a simple ST vs M3 ?

Hint: it wasn't... It's "Fun" vs "Money"

Originally Posted by benzo23

Im going to make this very simple, Before I bought my e92 2 weeks ago i went and test drove a 2012 Shelby gt500, it was a beast, fast, loud, it was amazing. The reason I walked away was it was still a cheap POS for an interior, I felt like i was driving a v6 convertable rental car from hertz cheap plastic everywhere. If I walked from a shelby what makes ford think in there right might i would consider a focus lmao. There trying to target the wrong group with the m3 in the commercial, because anyone that can afford an m3 will get one and not consider a focus

I agree with your point of view all the way.... .... up to your very last sentence:

Ford is NOT targetting the group you are thinking off....
They are not trying to take away the M3 population....

Ford is actually trying to steal away BMW's potential, younger, Munich-loving-virgins out there

Ford is actually trying to convinced those "unknowledgeable" crowds of younger generation of new drivers looking for fun cars to drive...
and so we are talking about Generation Z (currently at 16 to 24, male, AND female).

Ford is trying to show those people that there is a more qualified alternative to the current standards that are WRX, GTi, and Speed3.

Ford is simply trying to step over all those cars to become the reference for those younger generations.

They are not trying to convince those of us of know better...
Ford is just trying to acquired virgin territory...

To show them that they can get the same fun and involvement than an M3 will furnish them, but instead of waiting to realize their drive at higher price,
you can get the same thing for much less money, realizing your desires NOW with the ST.

simply put.

[coolcobramatt]

Originally Posted by benzo23

Im going to make this very simple, Before I bought my e92 2 weeks ago i went and test drove a 2012 Shelby gt500, it was a beast, fast, loud, it was amazing. The reason I walked away was it was still a cheap POS for an interior, I felt like i was driving a v6 convertable rental car from hertz cheap plastic everywhere. If I walked from a shelby what makes ford think in there right might i would consider a focus lmao. There trying to target the wrong group with the m3 in the commercial, because anyone that can afford an m3 will get one and not consider a focus

I am sure Ford took your rejection into consideration fully when they developed this commercial.


In all honesty, Ford clearly set it's handling target on the M3 for the 2011 Mustang GT, and by all reviews did quite well on the job.

[Catalina Wine Mixer]

What a joke

[Karazy]

That was fun!