Kay Segler out

mkoesel · 04-01-2011, 09:43 AM

Yes, it's already posted here: http://www.e90post.com/forums/showthread.php?t=509820

But I figured this news would probably have been missed among all the other exciting M vehicles being revealed today.

Opinion? Did they realize Kay was not the man? Or was it simply that the guy they had running Mini was underperforming? Either way, this may lead to different directions for M. No, the move to turbos, trucks and souped-up series engines probably won't be rethought any time soon. But maybe we'll at least have an M Division that doesn't feel so much like it is being run merely as a series marketing campaigns.

Anyway, a warm welcome to Nitschke.

Erhan · 04-01-2011, 10:03 AM

I've been thinking about "M division's direction"... How much say M division has? I bet they do whatever BMW tells them to do.

Ryan@IND · 04-01-2011, 10:49 AM

Quote:

Originally Posted by GhostRideTheWhip

April Fools!

haha exactly what I thought. Segler's jackets are way too cool to pull the plug on him. He is like the Fonzie of BMW

birdbrain · 04-01-2011, 11:30 AM

Doesnt make any sense. Why would a guy who was on the desin team at mini be chosen to run the high performance M division? There is minmal "design" at the M point in building. It is all the stuff underneath the design that is changed

Also why would they take the head of M seiglar and put him in charge of marketing at mini.

You guys are insane if you believe this. Makes abolutely no sense

mkoesel · 04-01-2011, 11:47 AM

Quote:

Originally Posted by birdbrain

Also why would they take the head of M seiglar and put him in charge of marketing at mini.

Um, he used to run Mini before running M, birdbrain!

Quote:

You guys are insane if you believe this. Makes abolutely no sense

And you and some forum members I've notice are all kinds of paranoid today. Everything must be a joke today, right? Even things that have absolutely no humorous undertone, and would be some the dumbest April fools jokes ever, must nevertheless be jokes.

Hey did you guys see the pics from BMW's M Event? Oh wait a minute I forgot that event can't possibly be real because it is April 1st. The whole thing is an obvious ruse.

EmmDrei · 04-01-2011, 11:54 AM

They confirmed it in the M Power World with a short 1-liner. Doesn't look like a joke to me. Sad to see the man go. His "reign" will be remembered for the GTS and for the 1M. We'll see what follows.

positiveions · 04-01-2011, 12:25 PM

i want his //M jackets.

JB_Vert · 04-01-2011, 12:28 PM

So, the philosopher who dreamed up Zarathustra, which was later utilized by Blavatsky, Hitler's mentors, and ultimately the Nazi's to formalize their theories about the Jews and a superior race is now in charge of M?

Not to make light of it, but I would think this would spell the end of the X5M, etc.--the SUV being a disease that threatens the M pure blood.

Nietzsche => Nitschke? or, does this Nitschke guy actually exist?

pmeloche · 04-01-2011, 04:02 PM

Quote:

Originally Posted by JB_Vert

So, the philosopher who dreamed up Zarathustra, which was later utilized by Blavatsky, Hitler's mentors, and ultimately the Nazi's to formalize their theories about the Jews and a superior race is now in charge of M?

Not to make light of it, but I would think this would spell the end of the X5M, etc.--the SUV being a disease that threatens the M pure blood.

Nietzsche => Nitschke? or, does this Nitschke guy actually exist?

Actually, Nitschke is more in line with former football player Ray Nitschke. This way he can "tackle" his new job with enthousiasm and bring back M to its senses.

James T. Kirk · 04-01-2011, 04:11 PM

Maybe M-Division is playing an April fools joke on Kay!

aus · 04-01-2011, 06:43 PM

Hopefully this guy will have some balls...

crackberry · 04-01-2011, 07:21 PM

DOUT · 04-04-2011, 11:27 PM

Alright boys and girls,
This may be a repost but I really don't care.
If you haven't heard the good news: the current ///M Boss who killed the M brand, Dr. Kay Segler, has been reassigned to manage MINI and is being replaced by Dr. Friedrich Nitschke on May 1st.

:happy anim:

: happyanim:

:happya nim:

Erhan · 04-04-2011, 11:56 PM

Yes but what do you expect that will happen? No more X5M? NA engine in F3X M3?

I don't think so...

03BeastCharmer · 04-05-2011, 12:25 AM

The ///M SUV's were already in the works before Kay. He pushed for the M1, something small and fun, and I personally applaud the idea. You can't put the trend/blame of BMW and as a result ///M on Kay. Wel'll see what the new guy does. You may be wishing for the old days of Kay in a few years.

piloto · 04-05-2011, 12:58 AM

Quote:

Originally Posted by 03BeastCharmer

The ///M SUV's were already in the works before Kay. He pushed for the M1, something small and fun, and I personally applaud the idea. You can't put the trend/blame of BMW and as a result ///M on Kay. Wel'll see what the new guy does. You may be wishing for the old days of Kay in a few years.

This. Why blame the guy when it's worldwide fuel consumption requirements (e.g. CAFE) and CO2 limits, as well as customer demand (how many "what are you MPGs" threads have we seen on here) that have driven the M brand to go with FI.

duk · 04-05-2011, 01:18 AM

He's actually done a lot of good things for M. 1M, M3 GTS, M3 sedan lightweight (maybe coupe as well), new M5, etc.

lve2xlr8 · 04-05-2011, 03:39 AM

I would have loved to see what they could have done with the s65 and direct injection, it made a world of difference in porsches. Oh well

I Wanna go Fast! · 04-05-2011, 07:50 AM

Quote:

Originally Posted by erhanh

Yes but what do you expect that will happen? No more X5M? NA engine in F3X M3?

I don't think so...

I am not sure why everyone is against FI.

More power, better MPG, more torque, faster...

I know people don't like change, but come on.

N8dawg · 04-05-2011, 08:04 AM

Quote:

Originally Posted by I Wanna go Fast!

I am not sure why everyone is against FI.

More power, better MPG, more torque, faster...

I know people don't like change, but come on.

Turbos have turbo lag, turbos drop power before redline, turbos are less reliable and often more expensive than NA engines, and most importantly to me, turbos make the car's exhaust sound worse.

I Wanna go Fast! · 04-05-2011, 08:10 AM

Quote:

Originally Posted by N8dawg

Turbos have turbo lag, turbos drop power before redline, turbos are less reliable and often more expensive than NA engines, and most importantly to me, turbos make the car's exhaust sound worse.

Turbo lag is almost none existent these days and I would never own any M engine out of warranty anyway. You can listen to my turbo exhaust pulling away from you when the new M3 comes out

PKL · 04-05-2011, 08:38 AM

Seigler was a marketer. All marketing. his stupid 1M video that says the 1M is a "Pure M car DEFINITELY TOTALLY" - LIAR!

04-01-2011, 09:43 AM	#1
mkoesel Moderator 7515 Rep 19,368 Posts Drives: No BMW for now Join Date: Jun 2006 Location: Canton, MI iTrader: (1)	Kay Segler out - Friedrich Nitschke now in charge of M Yes, it's already posted here: http://www.e90post.com/forums/showthread.php?t=509820 But I figured this news would probably have been missed among all the other exciting M vehicles being revealed today. Opinion? Did they realize Kay was not the man? Or was it simply that the guy they had running Mini was underperforming? Either way, this may lead to different directions for M. No, the move to turbos, trucks and souped-up series engines probably won't be rethought any time soon. But maybe we'll at least have an M Division that doesn't feel so much like it is being run merely as a series marketing campaigns. Anyway, a warm welcome to Nitschke.
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04-01-2011, 10:03 AM	#2
Erhan Colonel 87 Rep 2,464 Posts Drives: Cooper S Join Date: Oct 2008 Location: Seattle iTrader: (0)	I've been thinking about "M division's direction"... How much say M division has? I bet they do whatever BMW tells them to do. __________________ 2011 MINI Cooper S previous cars: E92 M3, Z4MC, Z4 Roadster, E36 328 Sedan
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04-01-2011, 11:30 AM	#4
birdbrain Banned 9 Rep 67 Posts Drives: bmw Join Date: Mar 2011 Location: AZ iTrader: (0)	Doesnt make any sense. Why would a guy who was on the desin team at mini be chosen to run the high performance M division? There is minmal "design" at the M point in building. It is all the stuff underneath the design that is changed Also why would they take the head of M seiglar and put him in charge of marketing at mini. You guys are insane if you believe this. Makes abolutely no sense
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04-01-2011, 11:54 AM	#6
EmmDrei Lieutenant 26 Rep 401 Posts Drives: 2011 Saphire Black 1M Coupé Join Date: Oct 2009 Location: 300km to the Nordschleife iTrader: (0)	They confirmed it in the M Power World with a short 1-liner. Doesn't look like a joke to me. Sad to see the man go. His "reign" will be remembered for the GTS and for the 1M. We'll see what follows. __________________ The best piece of road - worldwide.
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04-01-2011, 12:25 PM	#7
positiveions Lieutenant General 961 Rep 11,722 Posts Drives: 19 Tacoma, 16 Golf wagon Join Date: Sep 2007 Location: Upland, CA iTrader: (2) Garage List 2019 Toyota Tacoma [0.00] 2016 VW Golf Sports ... [0.00] 1998 BMW M3 [0.00] 1990 BMW 325is [0.00]	i want his //M jackets.
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04-01-2011, 12:28 PM	#8
JB_Vert Private 5 Rep 58 Posts Drives: 2008 E93 M3 Join Date: Aug 2010 Location: Charlotte, NC iTrader: (0)	So, the philosopher who dreamed up Zarathustra, which was later utilized by Blavatsky, Hitler's mentors, and ultimately the Nazi's to formalize their theories about the Jews and a superior race is now in charge of M? Not to make light of it, but I would think this would spell the end of the X5M, etc.--the SUV being a disease that threatens the M pure blood. Nietzsche => Nitschke? or, does this Nitschke guy actually exist? Last edited by JB_Vert; 04-01-2011 at 12:36 PM..
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04-01-2011, 04:11 PM	#10
James T. Kirk Captain of the Enterprise 101 Rep 1,424 Posts Drives: 2011 1 Series M Coupe Join Date: Nov 2010 Location: Alpha Quadrant, Sector 001 iTrader: (0)	Maybe M-Division is playing an April fools joke on Kay! __________________ 2011 1 Series M Coupe VO M3 vs 1M Comparo Review 2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold) 2005 M3 Convertible (sold) * 2003 325i Sedan (sold)
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04-01-2011, 06:43 PM	#11
aus Major General 892 Rep 9,032 Posts Drives: Odysse Join Date: Jul 2005 Location: Seal Beach, CA iTrader: (10)	Hopefully this guy will have some balls... __________________ Let me get this straight... You are swapping out parts designed by some of the top engineers in the world because some guys sponsored by a company told you it's "better??" But when you ask the same guy about tracking, "oh no, I have a kid now" or "I just detailed my car." or "i just got new tires."
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04-01-2011, 07:21 PM	#12
crackberry Major 32 Rep 999 Posts Drives: Porsche Carrera GTS (997.2) Join Date: Sep 2010 Location: southern california iTrader: (0)
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04-04-2011, 11:27 PM	#13
DOUT Captain 56 Rep 783 Posts Drives: M3 Join Date: May 2009 Location: Los Angeles iTrader: (2)	Dr. Kay Segler out on May 1st...! Alright boys and girls, This may be a repost but I really don't care. If you haven't heard the good news: the current ///M Boss who killed the M brand, Dr. Kay Segler, has been reassigned to manage MINI and is being replaced by Dr. Friedrich Nitschke on May 1st. :happy anim:: happyanim::happya nim: __________________ 2021 M3 6MT Brooklyn Grey/Silverstone Previous: 2009 335i ZMP 2013 M3 6MT ZCP Space Grey/Fox Red
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04-04-2011, 11:56 PM	#14
Erhan Colonel 87 Rep 2,464 Posts Drives: Cooper S Join Date: Oct 2008 Location: Seattle iTrader: (0)	Yes but what do you expect that will happen? No more X5M? NA engine in F3X M3? I don't think so... __________________ 2011 MINI Cooper S previous cars: E92 M3, Z4MC, Z4 Roadster, E36 328 Sedan
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04-05-2011, 12:25 AM	#15
03BeastCharmer Lieutenant Colonel 257 Rep 1,660 Posts Drives: '13 M3 Join Date: Oct 2007 Location: Houston iTrader: (3)	The ///M SUV's were already in the works before Kay. He pushed for the M1, something small and fun, and I personally applaud the idea. You can't put the trend/blame of BMW and as a result ///M on Kay. Wel'll see what the new guy does. You may be wishing for the old days of Kay in a few years. __________________ Current: '13 E92 M3 Euro Delivery Gone: E86 M Coupe; E30 M3, E39 M5, E36 M3
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04-05-2011, 01:18 AM	#17
duk ///M 158 Rep 3,195 Posts Drives: 2011 AW/FR 6MT E92 Join Date: Jun 2007 Location: Irvine, CA iTrader: (0)	He's actually done a lot of good things for M. 1M, M3 GTS, M3 sedan lightweight (maybe coupe as well), new M5, etc. __________________ 2011.5 AW/FR E92 M3 6MT
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04-05-2011, 03:39 AM	#18
lve2xlr8 Major 195 Rep 1,186 Posts Drives: E92 M3 Join Date: Aug 2008 Location: Los Angeles iTrader: (11)	I would have loved to see what they could have done with the s65 and direct injection, it made a world of difference in porsches. Oh well __________________ R8 V10 6MT S65 M3 Tesla 3
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04-05-2011, 08:38 AM	#22
PKL Brigadier General 848 Rep 3,274 Posts Drives: 2020 M4, 2022 X6 Join Date: Oct 2008 Location: San Fernando Valley iTrader: (1)	Seigler was a marketer. All marketing. his stupid 1M video that says the 1M is a "Pure M car DEFINITELY TOTALLY" - LIAR! __________________
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