The 1 Series Demographic

[Redy2Go 135i]

imo, this car is geared for 25+ and up, one who's looking for a fun/drivers car with main function being performance oriented w/ room for friends to come along when the need arises

its a perfect car! well, for my needs!

[UJackM]

Originally Posted by turbomg

Give it up 128er, this is just another thinly veiled pricing thread. Stop it.

I don't know why you love to get so caught up on two to three grand, what do you hope to accomplish by spamming these boards with wishful thinking?

If we are to believe BMW and the 2002 marketing angle, it would make more sense that they are aiming at the 40+ mid life crisis segment. There will be very few people in their 20's (I'm 25, fwiw) who will understand and actually appreciate the 2002 connection.

You're dreaming, time to wake up. The 128 won't be as cheap as a VW.

Precisely. 128er, believe what you want to believe. As I have said many times, this is all about business and BMW wouldn't give a rat a*s to what you can afford or not.

[128er]

Originally Posted by TESLAASTRO

This is 128ers attempt at appealing to the BMW pricing Gods.....128er:"hmmmm If only I can convince the Gods it's for us young people, they will give us a break and price it at 26k"....or maybe even A BMW marketing exec will read my post, print, and at the 11th hour in the November final pricing meeting, rush in, print in hand and say"My God, 128er is right all along, it's a young peoples car, not only should we price it at 26k, but give frisbees and tshirts with the purchase"

Why are you here if all your going to say is useless crap?

[128er]

Originally Posted by turbomg

Give it up 128er, this is just another thinly veiled pricing thread. Stop it.

I don't know why you love to get so caught up on two to three grand, what do you hope to accomplish by spamming these boards with wishful thinking?

If we are to believe BMW and the 2002 marketing angle, it would make more sense that they are aiming at the 40+ mid life crisis segment. There will be very few people in their 20's (I'm 25, fwiw) who will understand and actually appreciate the 2002 connection.

You're dreaming, time to wake up. The 128 won't be as cheap as a VW.

If it was a pricing thread...I would call it a pricing thread

[TESLAASTRO]

Originally Posted by asv

I knew quite a few kids whose parents wanted to give them everything in high school, lets just say it didn't turn out well for those kids.

if my kid's a bad boy, no BMW....he doesnt get everything, just his 4 yr old 135 that I'll be maintaining for him until he gets his license....waxing regularly and making sure I dont park under trees....bird shit ruins paint.....thank you for your sociological wisdom and experience though....I just dont know what you mean by the "it" that didnt turn out well....

[TESLAASTRO]

Originally Posted by 128er

If it was a pricing thread...I would call it a pricing thread

This is not a pricing thread!!!!!!!!!!!! it's a "this is a young- persons- car- so -give- me -a- break- and- price- it- like- i -dont -have- a-pot-to-piss-in-thread"

there is a subtle distinction...shame on all of you for thinking that this is a pricing thread...this thread was the culmination of 128ers (aka 26k) extensive demographic research on the 1 series....BMW NA should reward him for his tireless work by setting the 128 base price at a reasonable 30k....

[TESLAASTRO]

Originally Posted by 128er

Why are you here if all your going to say is useless crap?

for every BS, inarticulate pricing, or discriminatory thread you start, I will have an equally pithy, articulate answer that makes you look foolish......


30k....schaden freude....I'll even settle for 29k

oh, and I'm here because the moderator allows me to post.....

[gbent]

I think that ultimately the average age group for the 1 series will be much higher than BMW & others think.

Just look at the MINI & Sion XA/XB. Both of these cars wrer marketed at the hip young crowd, but ended up being bought by a lot of folks in their 40's & 50's.

I think that a lot of these cars are going to be sold to people just like myself:
- 45-50 years old
- kids old enough to have their own cars
- have enuogh disposable income to buy a fun /not very practical car.

I also know from practical experience with my two daughters (17 & 19), that a lot of todays young adaults think that the ultimate vehicle has four doors, high ground clearance, & four wheel drive!:iono:

[Duckw]

BMW wants to attract new buyers, whatever their age or income. Because their hard-top models have grown so much in size and refinement since the E30, their least expensive sedans and coupes, suitably optioned, are pushing 50K and are marketed to the luxury trade, not to enthusiast drivers. Now we’ll see a two-pronged attack. For the (well-heeled) hard core, there will be the new M3, an E92 variant with a spectacular 4.0L V8. For others, whether enthusiasts or merely folks who aspire to a roundel for its cachet, there will be a new entry-level car that BMW hopes will excite the market as the 2002 did. The 2002 was a cult car among enthusiasts. The proliferation of successor models in the hands of badge-shopping yuppies gave rise to the hoary joke about the difference between a BMW and a porcupine. When the 1 series takes off, be prepared for a new round of inverse snobbery. Still, if I enjoy my 135i as much as I enjoyed my 2002s in their day, I won't care who else has one. Let the good times roll.

[Garrett]

Originally Posted by Italteen3

I am 20 years old and getting a 135i, and don't see anything wrong with it. No, my parents are not spending a dime on the car, insurance, or even gas. Got one free year of car insurance and that's it. The rest I have payed on my own. Still live at home which is one benefit. Will still be saving money on the side for a house I plan to buy before 28. Would it be easier to continue to drive my POS for the next 8 years and get a house a little earlier? Sure, but you only live once and I have thought about a new car for the past 4 1/2 years now.

Can't wait for March.

Priorities are backwards.

By the house now, while all the forclosures are going on, you can always get the Bimm when yur 28.

[Garrett]

Originally Posted by turbomg

Give it up 128er, this is just another thinly veiled pricing thread. Stop it.

I don't know why you love to get so caught up on two to three grand, what do you hope to accomplish by spamming these boards with wishful thinking?

If we are to believe BMW and the 2002 marketing angle, it would make more sense that they are aiming at the 40+ mid life crisis segment. There will be very few people in their 20's (I'm 25, fwiw) who will understand and actually appreciate the 2002 connection.

You're dreaming, time to wake up. The 128 won't be as cheap as a VW.

Welcome aboard!

[Bill K]

Originally Posted by TheoIam

Does not apply to me either. I could get a 335i or for that matter a new M3 if I wanted. I like small cars in general and always have. I also am no where near my 20's. :tongue:

Me too, i like em small and fast, and my kids are in their 20s.

[turbomg]

Originally Posted by Garrett

Welcome aboard!

Thanks, Garrett, been lurking for a long while.

This thread was the first that was annoying enough to make me register.

[TESLAASTRO]

Originally Posted by gbent

I think that ultimately the average age group for the 1 series will be much higher than BMW & others think.

Just look at the MINI & Sion XA/XB. Both of these cars wrer marketed at the hip young crowd, but ended up being bought by a lot of folks in their 40's & 50's.

I think that a lot of these cars are going to be sold to people just like myself:
- 45-50 years old
- kids old enough to have their own cars
- have enuogh disposable income to buy a fun /not very practical car.

I also know from practical experience with my two daughters (17 & 19), that a lot of todays young adaults think that the ultimate vehicle has four doors, high ground clearance, & four wheel drive!:iono:

very true.....

[TESLAASTRO]

Originally Posted by Garrett

Priorities are backwards.

By the house now, while all the forclosures are going on, you can always get the Bimm when yur 28.

words of wisdom.....

[cracka]

My guess is that the demo will be fairly balanced age-wise for the 1er, but I am absolutely sure it will be a mainstay in the high school parking lots of the hoity-toity 'hoods for years to come.

[ChrisK]

Originally Posted by ARES45

Congratulations, I wonder what new vehicle BMW will be making me for my 65th birthday.

THE M1

[PDZ01]

Originally Posted by greyhead

This is great, my username gives it away - I am going to buck all the trends with this reply - I'm 47, could afford a 5 series, currently drive an E90 330Xi and plan to purchase an optioned out 135 next year. I guess I have always liked a smaller car - I have been eyeing the MkV GTI for a while, but it looked too cheap for me. I commute a lot and find that the 330 rarely has anyone in it besides me. So why have a bigger car than I need? We use my wife's Volvo wagon on weekend (she loves it, way too softly sprung for me...), so, I have been patiently waiting for this new arrival. I have at least one other guy that I work with that would buy this car as well - he's almost 40, lives in a major city but just bought a certified Z3 last year. I wouldn't assume the car was targeted at 20-30 year olds. Not all old farts have to drive a big car. A more interesting question would be the age old male vs. female question...

I'm also in my 40's and agree with you. I just put down a deposit on the 135i. I've already had 2 3 series (a 99 323i, and a 2002 325ci). And my wife drives the X3 so all I need is a nice powerful 135i. My son is 16 and is already eying the 135i. Well, he'll have to settle for the VW Rabbit I'll be buying him.

[ChrisK]

Well I am 38 and like small fast BMW's. aka 135i

DINKS here

[ChrisK]

Originally Posted by turbomg

Thanks, Garrett, been lurking for a long while.

This thread was the first that was annoying enough to make me register.

Welcome

[spudw]

I'm 37. I have a wife, two kids and a minivan. I've been passionate about cars since I could walk. I want to drive a BMW and have fun. 1er fits the bill. The age discussion is irrelevant. This is a car for car enthusiasts.

And the 128i better start at US$27-28K and no more, even if this isn't a pricing thread.

[128er]

Originally Posted by spudwest

I'm 37. I have a wife, two kids and a minivan. I've been passionate about cars since I could walk. I want to drive a BMW and have fun. 1er fits the bill. The age discussion is irrelevant. This is a car for car enthusiasts.

And the 128i better start at US$27-28K and no more, even if this isn't a pricing thread.

In Agreement! If it doesn't it's useless for BMW to even produce it.