BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
BPM
Post Reply
 
Thread Tools Search this Thread
      01-07-2013, 02:40 PM   #1
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
I read an article in the March issue of Automobile stating BMW CEO Norbert Reithofer isn't fond of sports cars and the M division is fighting him for the approval of the M8. Disappointing..
__________________
NARDO GREY '18 PANAMERA TURBO
Ducati V4 S Corse (track only)
Husqvarna FS450 (track only)
Looking for an SUV
Appreciate 0
      01-07-2013, 09:14 PM   #2
ThatEgyptianKid
Private First Class
United_States
21
Rep
130
Posts

Drives: E92 335
Join Date: Jun 2012
Location: New jersey

iTrader: (0)

Maybe that's why some of these cars are getting softer cough cough 3 series cough
Appreciate 0
      01-07-2013, 10:19 PM   #3
positiveions
Lieutenant General
positiveions's Avatar
Lebanon
961
Rep
11,722
Posts

Drives: 19 Tacoma, 16 Golf wagon
Join Date: Sep 2007
Location: Upland, CA

iTrader: (2)

Garage List
Sometime we have the wrong people for the wrong job.
Appreciate 0
      01-08-2013, 11:34 AM   #4
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by keown
That can't be true can it? Surely BMW want to compete with the Audi R8 at some point in the future
+1
bmw is currently the only German automaker without a "supercar". What gives ?
__________________
NARDO GREY '18 PANAMERA TURBO
Ducati V4 S Corse (track only)
Husqvarna FS450 (track only)
Looking for an SUV
Appreciate 0
      01-08-2013, 12:46 PM   #5
SCOTT26
Major General
SCOTT26's Avatar
5299
Rep
5,824
Posts

Drives: A big F-off German Truck.
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

It's more to do with priorities and what is important for the company and customer alike. and right now at the current time super sports cars are not a high priority.
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
Appreciate 0
      01-08-2013, 01:03 PM   #6
Tallest
Major General
Tallest's Avatar
1272
Rep
6,298
Posts

Drives: 911
Join Date: Sep 2007
Location: Sweden

iTrader: (1)

Garage List
2011 911  [10.00]
BMW is going the Apple route. They don't may be have the most hardcore features, but it's beautifully designed and marketing strategy is pretty well executed (judging by sales success) so all in all, it's fairly easy to see what they're doing.

All these halo car projects are loss making I think, and they values they bring are 'soft' and hard to measure. In these times, it's hard for a bean counter to understand why we need these 'soft' things and M bosses have hard time arguing against them. It's like this in many fields. Some things generate revenue directly, and others aren't.

I think in face of beancounters BMW is holding up relatively OK - but we pay for this at the showroom (well those who buy new).
__________________
997.2
F30.F11.E86.E90.E90.E36
Appreciate 0
      01-08-2013, 01:10 PM   #7
KingOfJericho
Major General
KingOfJericho's Avatar
United_States
2452
Rep
7,341
Posts

Drives: Yes
Join Date: Aug 2007
Location: CT

iTrader: (1)

Garage List
2010 135i Coupe  [5.26]
They seem to be focused exclusively on selling more cars. With that being the goal, a halo car does nothing except divert resources.
__________________
The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of Bimmerpost.

2018 Jeep Grand Cherokee High Altitude Hemi | 2010 S4 Sold | 2010 BMW 135i Retired | 2006 Lotus Exige Sold
Appreciate 0
      01-08-2013, 03:51 PM   #8
pseto
Major General
pseto's Avatar
United_States
799
Rep
7,748
Posts

Drives: E92 M3 ZCP, F80 M3 ZCP- beater
Join Date: Jun 2006
Location: Rockville, MD

iTrader: (4)

BMW is also the ONLY independent mass production car manufacturer in the world. They don't have hundreds of product lines to help offset all the R&D costs of any project cars that aren't a part of their core business.
__________________
Paul Seto - BMW Car Club of America
President, National Capital Chapter (MD/DC/NoVA)
Director, National Events ///M Chapter

Become a BMW CCA member; Click HERE to join and use my member #339225 for a referral
Join our NCC Facebook Page
Appreciate 0
      01-08-2013, 04:14 PM   #9
manuelf
Second Lieutenant
340
Rep
260
Posts

Drives: BMW M4 F82 LCI
Join Date: Mar 2010
Location: Germany

iTrader: (0)

Quote:
Originally Posted by RingMeister01 View Post
I read an article in the March issue of Automobile stating BMW CEO Norbert Reithofer isn't fond of sports cars and the M division is fighting him for the approval of the M8. Disappointing..
At least the development boss (Mr. Diess) is for sure "fond of sports cars" - so maybe there is some hope?
Appreciate 0
      01-09-2013, 04:30 AM   #10
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by pseto View Post
BMW is also the ONLY independent mass production car manufacturer in the world. They don't have hundreds of product lines to help offset all the R&D costs of any project cars that aren't a part of their core business.
Good point. Thank you
Appreciate 0
      01-09-2013, 04:31 AM   #11
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by manuelf View Post
At least the development boss (Mr. Diess) is for sure "fond of sports cars" - so maybe there is some hope?
+1
Appreciate 0
      01-09-2013, 06:18 AM   #12
Class-of-2016
First Lieutenant
87
Rep
325
Posts

Drives: Bimmer
Join Date: Dec 2012
Location: Driving

iTrader: (0)

The tension between the top management on "Sport Cars" is healthy I think. You have a good amount of people on both sides of the coin to keep BMW profitable and heading in a healthy design direction.

It may seem "softness" is creeping into each series, but really it's just product diversification at its finest - more variety to adapt to consumer needs / emotions. We'll still have our "M" cars and potentially an uber "M" car in the near future to challenge at the R8 / F430 level.

The M division will have to make moves that accomodate and reflect the market to a certain extent. They don't want to be Lotus. Will the new M3 have some new luxuries we don't care about? I'm sure. But it will still deliver the Performance we come to expect.

We already know the M3/4 will be lighter and more powerful than the current E9x, and from the looks of the 4 series concept, an amazing design evolution. The outlook is extremely positive for the M3/M4 variants. My only concern is turbo lag in the new 6 cyl. FI engine, M will have to deliver magic in this respect. I've driven a X6M and it has lag without a doubt.

Last edited by Class-of-2016; 01-09-2013 at 06:31 AM..
Appreciate 0
      01-09-2013, 06:35 AM   #13
m7ammed
Captain
m7ammed's Avatar
Saudi Arabia
209
Rep
959
Posts

Drives: 2019 M2 Competition
Join Date: Nov 2008
Location: Saudi Arabia

iTrader: (0)

You are also forgetting the i8 its BMW's "Halo car" in a weird way.
__________________
Appreciate 0
      01-09-2013, 11:43 AM   #14
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by m7ammed View Post
You are also forgetting the i8 its BMW's "Halo car" in a weird way.
Haven't forgotten about the i8 but I consider this to be the halo car for the new i series and not the halo car for the M Division.
Appreciate 0
      01-09-2013, 11:50 AM   #15
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by Class-of-2013 View Post
The tension between the top management on "Sport Cars" is healthy I think. You have a good amount of people on both sides of the coin to keep BMW profitable and heading in a healthy design direction.

It may seem "softness" is creeping into each series, but really it's just product diversification at its finest - more variety to adapt to consumer needs / emotions. We'll still have our "M" cars and potentially an uber "M" car in the near future to challenge at the R8 / F430 level.

The M division will have to make moves that accomodate and reflect the market to a certain extent. They don't want to be Lotus. Will the new M3 have some new luxuries we don't care about? I'm sure. But it will still deliver the Performance we come to expect.

We already know the M3/4 will be lighter and more powerful than the current E9x, and from the looks of the 4 series concept, an amazing design evolution. The outlook is extremely positive for the M3/M4 variants. My only concern is turbo lag in the new 6 cyl. FI engine, M will have to deliver magic in this respect. I've driven a X6M and it has lag without a doubt.
Turbo charging to gain more performance rather the naturally aspirated approach, is a hard reality. I agree as good as the new turbo engines are, there are certain characteristics of these engines (turbo lag and lack of sound) that cannot be over come. Statistically the new M3 or another future M car for that matter will be faster statistically but what of the driving experience?
Appreciate 0
      01-09-2013, 12:25 PM   #16
Class-of-2016
First Lieutenant
87
Rep
325
Posts

Drives: Bimmer
Join Date: Dec 2012
Location: Driving

iTrader: (0)

Quote:
Originally Posted by RingMeister01 View Post
Turbo charging to gain more performance rather the naturally aspirated approach, is a hard reality. I agree as good as the new turbo engines are, there are certain characteristics of these engines (turbo lag and lack of sound) that cannot be over come. Statistically the new M3 or another future M car for that matter will be faster statistically but what of the driving experience?
To further your point, better statistics do not equate to more or equal "emotional" satisfaction when driving any car. Case in point, GT-R. On paper it should be the best thing since sliced bread, but many have walked away impressed but not "moved" - I think you know what I mean. But the M3 with its seemingly lower stats get people to defect from their 911s and GT-Rs, that says something.
Appreciate 0
      01-09-2013, 12:26 PM   #17
RingMeister01
Croatian
RingMeister01's Avatar
No_Country
880
Rep
3,613
Posts

Drives: PORSCHE
Join Date: Dec 2012
Location: NYC

iTrader: (0)

Garage List
Quote:
Originally Posted by Class-of-2013 View Post
To further your point, better statistics do not equate to more or equal emotional satisfaction when driving any car. Case in point, GT-R.
Exactly
Appreciate 0
      01-10-2013, 02:31 PM   #18
bimmerjph
Colonel
bimmerjph's Avatar
United_States
121
Rep
2,023
Posts

Drives: 2005 Z4 3.0
Join Date: Oct 2011
Location: Tennessee

iTrader: (0)

Quote:
Originally Posted by Class-of-2013

To further your point, better statistics do not equate to more or equal "emotional" satisfaction when driving any car. Case in point, GT-R. On paper it should be the best thing since sliced bread, but many have walked away impressed but not "moved" - I think you know what I mean. But the M3 with its seemingly lower stats get people to defect from their 911s and GT-Rs, that says something.
I officially nominate you to the BMW Management Board.
Appreciate 0
      01-10-2013, 03:21 PM   #19
ptack
Brigadier General
ptack's Avatar
United_States
266
Rep
4,469
Posts

Drives: 135i
Join Date: May 2008
Location: NJ

iTrader: (0)

Garage List
2008 135i  [6.50]
Quote:
Originally Posted by KingOfJericho View Post
They seem to be focused exclusively on selling more cars. With that being the goal, a halo car does nothing except divert resources.
You hate to think that the cars that define the brand become a diversion.
__________________
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
Appreciate 0
      01-10-2013, 03:53 PM   #20
SE3P_to_E90
Banned
United_States
223
Rep
3,031
Posts

Drives: E90 Msport + E83 Msport
Join Date: Jun 2006
Location: MD

iTrader: (29)

Quote:
Originally Posted by pseto View Post
BMW is also the ONLY independent mass production car manufacturer in the world. They don't have hundreds of product lines to help offset all the R&D costs of any project cars that aren't a part of their core business.
very good point.
Appreciate 0
      01-10-2013, 07:31 PM   #21
manoseao
New Member
0
Rep
5
Posts

Drives: bmw
Join Date: Jan 2013
Location: good

iTrader: (0)

Sometime we have the wrong people for the wrong job.
__________________
Appreciate 0
      01-10-2013, 07:35 PM   #22
blue dragon
Lieutenant Colonel
1189
Rep
1,544
Posts

Drives: '22 Tesla MY + '23 Tesla MY
Join Date: Jul 2010
Location: Land of high taxes and crappy healthcare

iTrader: (2)

Quote:
Originally Posted by Class-of-2013 View Post
. But the M3 with its seemingly lower stats get people to defect from their 911s and GT-Rs, that says something.
Wait, which people are defecting from 911s and GTRs? Its the other way around.
__________________
| '22 Tesla Model Y P - My daily | '23 Tesla Model Y LR - Wife's daily | '17 F15 35D - missed daily |
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 04:11 AM.




m3post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST